Entertainment Gists
WWE, UFC To Merge into $21bn Entertainment Company
The companies put the enterprise value of Ultimate Fighting Championship at $12.1bn and World Wrestling Entertainment’s value at $9.3bn
Deal unites two of the biggest names in wrestling and entertainment and caps a months-long sale process for WWE.
World Wrestling Entertainment (WWE) and Ultimate Fighting Championship (UFC) have announced they will merge to create a $21.4bn sports entertainment giant.
A new publicly traded company will house UFC and WWE brands, with Endeavor Group Holdings Inc (UFC’s owners) taking a 51 percent controlling interest in the new company.
Existing WWE shareholders will get a 49 percent stake.
The deal unites two of the biggest names in wrestling and entertainment and caps a months-long sale process for WWE, overseen by its co-founder and executive chairman Vince McMahon, who returned to the company’s board in January.
McMahon will retain his role in the new company, which does not yet have a name.
The companies put the enterprise value of UFC at $12.1bn and WWE’s value at $9.3bn.
“This is a once-in-a-lifetime opportunity to bring together two leading pure-play sports and entertainment companies,” Endeavor CEO Ari Emanuel said in an investor presentation, describing the deal as a “transformational step” for Endeavor.
Emanuel said he will lead as chief executive officer while continuing in his role at Endeavor.
Today, @Endeavor announced it has signed an agreement to form a $21+ billion global live sports and entertainment company made up of @UFC and @WWE. https://t.co/lPrkBmKJXm pic.twitter.com/ZBk95c5exU
— Endeavor (@Endeavor) April 3, 2023
Shares of WWE fell 4.5 percent in trading before the bell, while Endeavor was up four percent.
The new company will be listed under ticker symbol “TKO” on the New York Stock Exchange, the companies said.
Hollywood power broker Emanuel has transformed Endeavor, which has its roots in representing film and television talent, into a sports and entertainment powerhouse with more than 20 acquisitions.
He has invested in bull-riding events, fashion shows and the Miami Open and Madrid Open tennis competitions.
Endeavor said it would run the same playbook it employed with the UFC, the world’s largest martial arts organisation, improving operating efficiency, negotiating lucrative media deals and striking licencing deals.
The UFC has seen its revenue grow by more than one and a half times and its adjusted EBITDA (earnings before interest, taxes, depreciation, and amortisation) double since 2017, a year after Endeavor took a controlling interest in the company. Endeavor bought out the remaining shareholders in 2021.
Under the deal that a source said was internally referred to as Project Stunner, UFC and WWE will also contribute cash to the new company so it holds nearly $150m.
The agreement values each share of WWE at $106, representing a premium of 16 percent to the company’s Friday closing and giving WWE an enterprise value of $9.3bn.
In January, WWE said it would explore strategic options that could include a sale, shortly after McMahon’s return to the company.
McMahon had retired in July last year as the company’s CEO and chair following an investigation into alleged misconduct. Co-CEO Stephanie McMahon, who ran the company on her own when her father exited, resigned a week after he returned in January.
Josh2Funny’s Album Has Fans Talking — But Should He Stick To Music Or Skits? 😂🎶
Nigerian comedian and content creator Josh2Funny has taken his comedy game into music, and Nigerians are definitely having something to say about it.
The comedian released his 15-track album, “On Behalf of Josh,” on July 10, 2026, but instead of fading away after release, the project has continued to generate conversations on X.
And the big question now is:
Should Josh2Funny continue with music or go back to skits? 😂
Fans have been divided. While some listeners openly criticized the album and told him to return to comedy, others found songs they genuinely enjoyed.
One X user joked:
“Josh2Funny stopped doing skits and started music, Everybody wan chop this music money 😂”
Another simply said:
“This Josh2Funny Album no enter make he just go back skit abeg 😂”
But then came “Lembe.” 🔥
The track caught fire on X and eventually became a trending topic in Nigeria. The #LembeChallenge also gained momentum as creators began jumping on the song.
Josh2Funny later announced ₦1 million for winners of the challenge, giving the song another major push.
And it didn’t stop there.
‘INTERNATIONAL’ FT. ICE PRINCE ALSO TRENDED
On another day, “International” featuring Ice Prince generated its own buzz on X.
One fan even called it their favourite song from the album, while praising the collaboration. The post itself pulled thousands of views, showing that people weren’t only talking about Lembe.
From album criticism to trending songs and challenges, “On Behalf of Josh” has kept Josh2Funny’s name in the conversation.
Whether you love the album or think he should return to skits, one thing is clear:
Josh2Funny has succeeded in getting Nigerians talking. 😂🔥
So, let’s settle this once and for all:
Should Josh2Funny continue with MUSIC 🎶 or return to SKITS 😂?
Music or Skits? Drop your answer! 👇
RUAN-Badkid.96 is a Nigerian recording artist whose music refuses to live inside a single genre. Blending Afrobeat, Afrofusion, trap, hip-hop, melodic rap, R&B, and global influences, he creates records that move effortlessly between raw street energy, soulful storytelling, and infectious melodies. Whether delivering hard-hitting bars, emotional love songs, or rhythm-driven African records, his sound is defined by authenticity rather than limitation.
Inspired by both African culture and international music, RUAN-Badkid.96 embraces the confidence and ambition of global hip-hop while staying deeply connected to his roots. His lyrics explore love, heartbreak, betrayal, friendship, social injustice, hope, and the everyday realities of life. He doesn’t create music to follow trends, he creates music to reflect truth, emotion, and human experience.
Behind his fearless image is an artist who believes in kindness, equality, justice, and genuine human connection. His appearance may be intimidating, but his message is rooted in compassion and authenticity. Every record carries a piece of his journey, proving that strength and vulnerability can exist in the same voice.
For RUAN-Badkid.96, music is more than entertainment, it’s a language, a testimony, and a lifelong mission to connect with people through honesty, versatility, and unforgettable sound.
Entertainment Gists
Meet the Man Who Turned Hype Into a Science: Emmy Blaq, Nigeria’s G.O.A.T. of Hype
If you have ever been at a Nigerian event and found yourself on your feet before the main act even stepped on stage, there is a good chance a hype man was responsible. But not just any hype man. Emmy Blaq, born Ikechukwu Emmanuel Chima and raised in Auchi, Edo State, has spent the last few years quietly becoming the most talked-about name in that profession, and the Nigerian press has taken notice. Punch, Vanguard, The Guardian Nigeria, The Nation, and Independent Newspaper have all sat down with him, and every conversation leads back to the same thing: this man does not just make noise; he makes moments.
What makes Emmy Blaq different is the journey behind the energy. Before the stages, the collaborations with Waje on her “Waje 2.0” album, DJ Consequence, and DJ Kaywise on the massively streamed “Joor Party Mix” series, he was repairing generators, cutting hair, and sewing clothes in Auchi. His first professional hype gig happened at a local fast food spot called Valchi, and the crowd response that night changed everything. He told The Nation directly: “My passion for entertainment and desire to make people happy led me into the craft.” Punch also captured his bigger mission when he said that hype men deserve more than what they currently earn, a statement that sparked a real conversation across Nigerian entertainment circles.
With over 1.7 million TikTok followers, 23.6 million TikTok likes, a viral “Wife Material” challenge that landed on Pulse Nigeria’s top ten social media moments of 2021, and an international performance at the Cameroon International Music Festival that Cameroonian media described as electrifying, Emmy Blaq is not building toward something. He is already there. The G.O.A.T. of Hype is not a title he gave himself and hoped would stick. It is one the rooms keep confirming every single time he grabs the mic.
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