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Naomi Osaka claimed an impressive victory over Serena Williams to reach the Australian Open final and end the American’s latest quest for a record-equalling 24th Grand Slam title.

Three-time Slam champion Osaka withstood early pressure from Williams to win 6-3 6-4.

Osaka is on a 20-match unbeaten streak and has never lost a Slam final.

The Japanese will face Jennifer Brady in Saturday’s final after the American beat Karolina Muchova.

Brady came past the Czech 6-4 3-6 6-4 to seal a spot in her first Grand Slam final.

It will be a rematch of the 2020 US Open semi-final, which Osaka came through in three sets.

“I was really nervous and scared in the beginning and then I sort of eased my way into it,” Osaka said of her match with Williams.

“It’s just always an honour to play her and I just didn’t want to go out really dud. I just wanted to try my best.”

It is the first time Williams has lost a semi-final at the Australian Open in eight appearances in the last four.

Williams will be left to rue the opportunities she let slip and once again wonder whether she will equal Margaret Court’s major record.

Osaka holds her own

Osaka wrote a message to her sister Mari after her victory over Williams

Osaka and Williams’ last meeting at a Grand Slam came at the US Open final in 2018 – a match remembered for Williams’ outburst at the umpire and Osaka’s tears at the presentation ceremony.

Since then, Osaka has won a further two major titles and risen to third in the world rankings, as well as finding more confidence and calmness on court.

It was Williams, with all her experience, who made the better start, breaking a nervous Osaka in the first game of the match before holding her own serve to take a 2-0 lead.

Although Osaka’s serve was not at its best, her power and increasingly comfortable movement allowed her to hit back, taking advantage of a dip in Williams’ game to win six of the final seven games and take the first set.

Williams’ own serve, such a big weapon in her game, did not fire, and she grew more frustrated as her big shots missed the mark and Osaka’s found the line.

The 10th seed yelled to herself to “make a shot” as she mixed easy errors with powerful winners to go an early break down, but it looked as though the match would shift when she broke back.

A tentative Osaka, serving for a 5-3 lead, was broken to 30, with the crowd cheering Williams on, but the Japanese showed tremendous grit to instantly fire back.

She broke Williams to love and then produced four huge first serves, including one ace, to wrap up the match in 75 minutes.

What next for Williams?

The biggest frustration for Williams will be that, for large parts of the match, she stuck with Osaka, before simple errors let her down.

Williams had been so impressive against second seed Simona Halep in the quarter-finals and this looked to be her best opportunity yet to beat Osaka for a second time in four meetings.

Her movement and overall fitness is as good as it has been since her return from maternity leave in 2018.

But Osaka often came out on top in the longer rallies, her easy power allowing her to end the point with a winner, and Williams could not find a way past her, finishing with 24 unforced errors to 12 winners.

With her first-serve percentage dropping, Williams tried to urge herself onwards, but she could do nothing to stop Osaka winning the final eight points of the match.

Her coach Patrick Mouratoglou has said the 39-year-old is “not obsessed” with matching Court’s record, but it is no secret that she has used it for motivation on her return to the Tour.

It has been said that by equalling the record, Williams would secure her status as the greatest of all time – but the heartfelt standing ovation the crowd on Rod Laver Arena gave her suggests she has already secured that title.

Brady survives hectic ending

Brady was eventually able to celebrate after converting her fifth match point

Brady and Osaka both described their semi-final meeting at Flushing Meadows as one of their best matches.

The US Open was Brady’s Grand Slam breakthrough after struggling with injuries and mostly playing doubles on her return.

She was the more solid of the two against Muchova, who stunned Ashleigh Barty in the quarter-finals, but required some real grit to win the match as the Czech saved four match points.

The 22nd seed dropped to her knees, thinking she had converted her second match point as Muchova hit the net, before realising her own shot had been called out.

Brady’s team urged her to get up and she had to fend off two break points as her opponent tried to fight her way back into the set.

An edgy 18-point game saw Brady secure victory on her fifth match point as Muchova sent a forehand long.

Analysis

BBC tennis correspondent Russell Fuller

Neither had the best serving day, and the quality was not as high as we had been expecting, but Naomi Osaka sure knows how to close out a match.

She won the last eight points of the semi-final immediately after serving three double faults to drop serve. The rankings do not yet reflect it, but she has been playing like the best in the world since the tours resumed in August.

Only time will tell how many more chances Serena Williams has to draw level with Margaret Court’s all-time record.

She has been playing and moving extremely well at the start of her 24th full year on tour, and was good enough to beat Simona Halep in straight sets in the quarter-finals.

But Osaka – like others in Williams’ recent Grand Slam semi-finals and finals – proved a bridge too far.

Osaka, at 23, has a 16-year age advantage. The average age of a top-10 player is currently 25.

Let’s hope Williams wants to play on. Her pursuit of Court’s record remains an enduring fascination, even if falling short should not remotely affect the way her career is perceived.

Entertainment Gists

RUAN-Badkid.96: The Unfiltered Voice Recommitting African Sound to Truth

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RUAN-Badkid.96 is a Nigerian recording artist whose music refuses to live inside a single genre. Blending Afrobeat, Afrofusion, trap, hip-hop, melodic rap, R&B, and global influences, he creates records that move effortlessly between raw street energy, soulful storytelling, and infectious melodies. Whether delivering hard-hitting bars, emotional love songs, or rhythm-driven African records, his sound is defined by authenticity rather than limitation.

Inspired by both African culture and international music, RUAN-Badkid.96 embraces the confidence and ambition of global hip-hop while staying deeply connected to his roots. His lyrics explore love, heartbreak, betrayal, friendship, social injustice, hope, and the everyday realities of life. He doesn’t create music to follow trends, he creates music to reflect truth, emotion, and human experience.

Behind his fearless image is an artist who believes in kindness, equality, justice, and genuine human connection. His appearance may be intimidating, but his message is rooted in compassion and authenticity. Every record carries a piece of his journey, proving that strength and vulnerability can exist in the same voice.

For RUAN-Badkid.96, music is more than entertainment, it’s a language, a testimony, and a lifelong mission to connect with people through honesty, versatility, and unforgettable sound.

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Meet the Man Who Turned Hype Into a Science: Emmy Blaq, Nigeria’s G.O.A.T. of Hype

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If you have ever been at a Nigerian event and found yourself on your feet before the main act even stepped on stage, there is a good chance a hype man was responsible. But not just any hype man. Emmy Blaq, born Ikechukwu Emmanuel Chima and raised in Auchi, Edo State, has spent the last few years quietly becoming the most talked-about name in that profession, and the Nigerian press has taken notice. Punch, Vanguard, The Guardian Nigeria, The Nation, and Independent Newspaper have all sat down with him, and every conversation leads back to the same thing: this man does not just make noise; he makes moments.
What makes Emmy Blaq different is the journey behind the energy. Before the stages, the collaborations with Waje on her “Waje 2.0” album, DJ Consequence, and DJ Kaywise on the massively streamed “Joor Party Mix” series, he was repairing generators, cutting hair, and sewing clothes in Auchi. His first professional hype gig happened at a local fast food spot called Valchi, and the crowd response that night changed everything. He told The Nation directly: “My passion for entertainment and desire to make people happy led me into the craft.” Punch also captured his bigger mission when he said that hype men deserve more than what they currently earn, a statement that sparked a real conversation across Nigerian entertainment circles.
With over 1.7 million TikTok followers, 23.6 million TikTok likes, a viral “Wife Material” challenge that landed on Pulse Nigeria’s top ten social media moments of 2021, and an international performance at the Cameroon International Music Festival that Cameroonian media described as electrifying, Emmy Blaq is not building toward something. He is already there. The G.O.A.T. of Hype is not a title he gave himself and hoped would stick. It is one the rooms keep confirming every single time he grabs the mic.

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Uncle Wisdom The Mind Behind The Motion – Talent Manager/A&R

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MANAGER PROFILE
Uncle Wisdom is a Lagos-based music executive and visionary leader known for blending structure, strategy, and creativity in artist management. With a background in Mathematics and Statistics from UNICROSS formerly, Cross River University Of Technology. He brings analytical precision into talent development, positioning artists for both creative excellence and commercial success.

CAREER JOURNEY
Began his career in 2017 as an event coordinator for Eksu Olofofo, where he gained foundational experience in live events and audience engagement. By 2018, he transitioned into full-time artist management, driven by a clear goal to build a more structured and results-oriented system within the music industry.

In 2019, Started working as a road manager for Barry Jhay, gaining hands-on experience in touring, logistics, and artist operations, a refined career and mental awareness coach . He was also instrumental behind Barry Jhay’s 2025 sold-out homecoming concert, a key moment that fueled momentum for a successful UK tour, including sold-out shows in London and Birmingham.

PHLOX MGMT
Founded from the ground up, Phlox Mgmt is a forward-thinking management company focused on Career coaching, A&R, artist development, and strategic positioning. The company is built on a clear philosophy:
Develop the sound. Define the brand. Position the artist to win.

Phlox Mgmt has connections with @Roadgod_of Roadgod Agency and connects artists with top-tier producers, engineers, and creatives, ensuring a refined sound and strong market presence. The company continues to grow as a trusted platform for emerging and established talent.

INDUSTRY NETWORK & COLLABORATIONS
Uncle Wisdom has built valuable relationships across the industry, working with and alongside talents such as:
Barry Jhay • Asake • Ceeza Milli • Berri Tiga • Laime • Spellz • and many others

LEADERSHIP APPROACH
John Wisdom operates with a long-term vision, focusing on structure, consistency, and execution. His approach goes beyond traditional management he builds systems around artists that support sustainable growth, strong branding, and global competitiveness.

CONTACT & SOCIALS

Instagram & X: @Johnwisdm @phlox_mgmt

TikTok: @unclewisdom7

Email: phloxentertainment@gmail.com

Phone: 08038448478 | 09015668027

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