Africa’s leading mobile phone brand, itel Mobile is pleased to announce a strategic partnership with The Sarz Academy under the leadership of ace sound composer “Sarz”, with the aim to sponsor young aspiring music producers in their journey to build successful career in the music industry.

The partnership which marks one of the itel’s main initiatives of 2018, would spark a collaboration between the brand towards the academy’s second edition to equip students with the necessary facilities, skills and support needed to improve their talents and learn the pivotal aspects of music production whilst carving a niche for them in the industry.

Commenting on the new partnership, Oke Umurhohwo, itel’s Marketing Communications Manager, said: “itel mobile is very excited about the new partnership with The Sarz Academy in their second edition of training young people with the dream of pursuing a career in the music industry. This partnership is consistent with our mission to empower and support youths across the country to stay connected with the world and their aspirations. By combining our innovative technology with Sarz’s leadership initiative and technical know-how as a beat maker, we believe together we can inspire a positive change in the younger generation.”

Known for their expertise in beat making and music production, The Sarz Academy since its inception has trained students in the art of branding, making sizzling hot beats, public relations, music business, laws that govern music business transactions amongst others.

“This relationship with mobile industry leader, itel mobile is another solid step in our journey to build on our foundation in empowering aspiring young music producers. This is a really exciting and positive step in developing the academy” said Miss. Oyinkansola Fawehinmi – The legal Secretary to The Sarz Academy Foundation

About itel Mobile

Itel Mobile has continued to make bold steps of market dominance in the smartphone technology space in Africa. Over the past decade, the brand has grown to be a reckonable brand in the smartphone market, providing customers with affordable, reliable and trendy mobile devices without compromising on quality.

The brand has become a household name in the industry spreading its presence to over 50 countries across the globe. In 2016, itel became the top mobile brand in Africa with a selling unit of 50 million devices.

Nevertheless, itel Mobile has one thing in mind, providing its customers with unique user experience by catering to their expectations through a variety of reliable and trendy communication devices. Itel always have everyone in mind. For more information visit www.itel-mobile.com

About Sarz Academy

Launched in 2015, The Sarz Academy is a creative academy in Lagos founded by Nigerian music producer Sarz, who has a solidified history of producing some of the biggest hits to come out of Africa, working with artistes like Wizkid, Banky W, Naeto C, Skales, Reminisce and Wande coal. The young initiative is aimed at mentoring and inspiring young talents in their momentous journey in the music industry.