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Cream Sponsors Industry Nite With Blaqbonez

Creative Reality Entertainment Arts & Music (C.R.E.A.M) has signed a collaboration agreement with El Carnaval Limited to sponsor Industry Nite. Industry Nite is Nigeria’s longest-running talent discovery and performance event, organized to provide a platform for upcoming and established artists to showcase their talents. Industry Nite provides aspiring artists with the opportunity to showcase their talent to industry professionals, as well as offer networking opportunities. This partnership creates more opportunities for talents to be discovered, promoted and showcased.

CREAM is a headline sponsor for Industry Nite with BLAQBONEZ, happening on Thursday, 24th November 2022. CREAM is on a mission to support creative talents to reach their highest potential through the provision of a community, training, talent management and business enterprise. CREAM operates a digital platform that allows creative talents to share their content with a readily available audience and allows the audience to participate in weekly bids to win fabulous prices like phones, TVs and lots
more.

CREAM has already helped talented artists gain exposure and build a following, and it looks poised to continue doing so in the near future.
Promoting creativity across the entertainment sector is important for developing new talent and expanding current talent pools. The company is positioned to discover, nurture, and promote creative talents across the Entertainment segment of the industry.
The company deploys its business operations in music, art, sports, and licensed lottery value chains across emerging markets. CREAM is a network of creative talent enterprises devoted to supporting the discovery, promotion and management of talents,
and they are: CREAM Platform, CREAM Institute, CREAM Enterprises, CREAM Lottery & CREAM BPO. CREAM’s work seeks to bridge gaps between talents and every stakeholder in the Entertainment & Creative industry and works with partners such as El
Carnaval to ensure Talents have access to adequate support. CREAM is hoping that this innovation will help fill the gaps in local talent pools, increase opportunities for young talents and stimulate economic growth within the Entertainment & Creative sector.

El Carnaval, founded by Matthew Ohio, is a Music entertainment promotion company committed to talent discovery and promotion of musical talents. It is a pioneer within the Nigerian and African music industry and does this through events such as Industry Nite.
Industry Nite is a talent discovery and performance event that gives artistes at every level the opportunity to connect with their fans to celebrate the growth of the Industry. The Industry Nite event has been running for 16 years and is regarded as one of the platforms promoting the African music industry and has showcased some of Nigeria’s biggest names like Wizkid, Davido, Tuface, Tiwa Savage and many more. In addition to showcasing music, the event offers networking opportunities for attendees. The Industry
Nite is widely attended by music industry professionals, who appreciate its important role in supporting African music development.
This partnership between CREAM and El Carnaval Limited represents the immeasurable possibilities for talents across Africa to showcase their talent and earn their place in the local and global music Industry. Creative talents on the CREAM platform would be performing at Industry Nite events and fans can get access to these performances on the CREAM Platform. More updates on this sponsorship partnership
would be updated on the CREAM Platform at www.creamplatform.com
Recent Posts
Kilo Lazer – From the Mud Album

Kilo Lazer officially steps into a new chapter with the release of his debut album, From the Mud a body of work that captures his journey, resilience, consistency, and undeniable growth.
Rooted in experience and shaped by the realities of coming from the bottom, From the Mud tells Kilo Lazer’s story through raw energy, honest storytelling, and a sound that reflects how far he has come.
More than a debut, the album is a testament to staying the course, trusting the process, and turning struggle into purpose.
Kilo Lazer’s From the Mud is out now on all major streaming platforms.
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Queen Petite – Ikapiano Pop
Multi-hyphenate artist, selector, and creative director Queen Petite is ushering in a bold, uninhibited era for global African music with the release of her brand-new single and self-engineered genre movement, “Ikapiano Pop.” Marking her second major genre innovation following her pioneering creation of Dembowpiano, the Nigeria-London based powerhouse continues to push global dancefloors into uncharted territory off the momentum of her standout projects PETITENESS and REBEL BLACK SHEEP.
Guided by her background behind the decks, Queen Petite’s work is driven by an instinctual command of room energy, seamless transitions, and dancefloor mechanics. Ikapiano Pop stands as a textured, high-octane fusion that layers trunk-rattling Miami basslines and crisp hip-hop drums over the hypnotic, swinging log-drums of Afropiano. Grounding this international production is her native heritage: the vocals are written and performed entirely in the Ika dialect, native to the South-South region of Nigeria, proving that raw, local storytelling holds universal cross-border appeal.
“Creating new sounds is second nature to me—first with Dembowpiano, and now stepping into my second genre creation with IKAPIANO POP,” states Queen Petite. “I didn’t start with an existing box and add my name to it; I built the blueprint from scratch. Being a DJ taught me how to read energy, and I wanted to construct something that feels incredible whether you’re listening in headphones or in a packed arena. It brings together my African identity, global influences, and pop accessibility so people feel free, confident, and unstoppable.”
Captured during an intense burst of inspiration, the track was recorded at London’s Hot Money Studios alongside engineer Patrick, with Queen Petite personally directing her Nigerian producer over the phone to execute the exact rhythmic blueprint in her mind. More than just a single release, Ikapiano Pop represents a long-term global movement set to anchor her upcoming DJ sets and live performances across the UK, Europe, Africa, and the Americas. Described in three words as Free, Vibrant, and Unstoppable, “Ikapiano Pop” is available now on all major streaming platforms.
Watch the Official Music Video for “Ikapiano Pop”
Recent Posts
Temmy Dreddz – Jẹjẹ

Blow Money Records proudly announces the release of “Jẹjẹ,” the latest single and official music video from Nigerian Afro-fusion artist Temmy Dreddz.
Produced by the talented OxDBeat and visually brought to life by Kore Culture with breathtaking scenes filmed in South Africa, Jẹjẹ is a refreshing Afrobeats record that celebrates love, patience, hope, and the beauty of embracing life’s journey one step at a time.
More than just a song, Jẹjẹ delivers a powerful message in a world driven by urgency. Inspired by the Yoruba expression jẹjẹ, meaning gently or take it easy, the record reminds listeners that meaningful progress, genuine love, and lasting success are built with patience, consistency, and faith in the process.
Complementing the song is a visually captivating music video that blends cinematic storytelling with vibrant African scenery, perfectly reflecting the warmth, emotion, and uplifting spirit of the record. Shot against the stunning landscapes of South Africa, the video enhances the song’s message while showcasing Temmy Dreddz’s artistic identity on a global stage.
Speaking on the release, Temmy Dreddz describes Jẹje.
With this release, Temmy Dreddz continues to establish himself as one of the emerging voices in contemporary African music, delivering authentic stories through infectious melodies and relatable songwriting.
“Jẹjẹ” and its official music video are now available on all major digital streaming platforms and YouTube worldwide.
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