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YKLOVE unveils new single ‘Cast and Bind’
In the heart of Nigeria’s music scene, a new sensation is making waves with his infectious beats and soulful lyrics. Olayinka Ifeoluwa Ilesanmi, better known as YKLOVE, is quickly emerging as a force to be reckoned with in the realm of Afrobeat and Afropop.
For YKLOVE, music is not just a passion; it’s a lifeline. “Music is the most authentic way I express myself,” he declares, emphasizing the profound connection he feels with his craft. “The ability of music to convey emotions and connect with people is unmatched.”
Hailing from the picturesque town of Ijero in Ekiti State, 24-year-old YKLOVE is on a mission to leave his mark on the Nigerian music industry. With a string of singles that he describes as “exceptionally beautiful,” he’s already capturing the hearts of listeners far and wide.
But it’s not been an easy journey for this rising star. When asked about challenges, YKLOVE doesn’t hesitate: “The only challenge I am facing is funds.” Yet, despite financial hurdles, his determination remains unwavering. “To create something iconic with music, make an impact in
Nigeria’s music industry,” he shares, revealing his lofty ambitions. YKLOVE draws inspiration from a diverse array of musical influences, including icons like Wizkid, Beautiful Nubia, Burna Boy, and Kizz Daniel. Yet, amidst the glitz and glamour of the industry, he remains grounded, emphasizing the importance of simplicity and honesty in his music. “Keep it simple and honest, sharing love,” he advises, reflecting on his artistic ethos.
With a new single titled “Cast and Bind” set to drop on March 22nd, 2024, YKLOVE is gearing up to captivate audiences once again. Describing his creative process, he explains, “It has to come natural. Listen to instrumental, pick our words, and we would have a song. And
sometimes it has to be storytelling.”
For YKLOVE, “Cast and Bind” isn’t just another song; it’s a testament to the power of love and resilience in the face of adversity. “This song is about love, real-life stories,” he reveals, offering a glimpse into the deeply personal themes that underpin his music. As he continues to hone his craft and carve out his place in the industry, YKLOVE remains focused on his ultimate goal: to become an icon who lives through music. With an EP on the horizon and a steadfast commitment to authenticity, there’s no telling how far this young talent will soar.
Fitness meets cultural expression as GOOD SWEAT prepares to bring its CULTURE RUN experience to Lagos on Saturday, October 31, 2026.
Designed around the connection between physical wellness and cultural identity, CULTURE RUN offers participants an opportunity to embrace an active lifestyle while celebrating the richness of African culture. The event brings together fitness enthusiasts, culture lovers, and individuals looking for a refreshing way to connect through movement and shared experiences.
The run is scheduled to begin at 4:30 PM, setting the stage for an evening that extends beyond fitness. At 6:00 PM, participants can look forward to the CULTURE PARTY, the event’s post-run celebration.
Adding to the experience is a distinctive dress code that encourages attendees to wear their regular running kits with a touch of cultural wear. This creative blend of athletic apparel and traditional-inspired fashion gives participants an opportunity to express their individuality while celebrating their cultural roots.
The event will take place at Bistrot Samantha’s, located at 7/12 Rumen’s Road, Ikoyi, Lagos.
With its combination of fitness, fashion, culture, and social interaction, CULTURE RUN aims to create an experience that extends beyond the running track, bringing people together through a shared appreciation for wellness and cultural expression.
As Lagos continues to embrace lifestyle experiences that combine fitness with social engagement, CULTURE RUN offers an opportunity for participants to stay active, celebrate their heritage, and connect with like-minded individuals in a vibrant setting.
EVENT DETAILS
Event: CULTURE RUN
Presented by: GOOD SWEAT
Date: Saturday, October 31, 2026
Run Time: 4:30 PM
Post-Run Party: 6:00 PM
Dress Code: Running kit with a touch of cultural wear
Venue: Bistrot Samantha’s
Address: 7/12 Rumen’s Road, Ikoyi, Lagos, Nigeria
itel, the technology empowerment brand for masses, officially unveiled its new product A300+, brand’s first interactive dual-screen smartphone in its price range. itel A300+ comes with a comprehensive set of features — a 7000mAh marathon battery, IP65 military-grade durability, and satellite communication capability, demonstrating that innovation and complete product strength can coexist at an accessible price point.
A First-of-Its-Kind Rear Screen Experience: Interactive Innovation for a New Generation
itel A300+ coming with an interactive rear display is a rare feature in this price category, designed to deliver a smart entertainment experience for young generations. Far from being a cosmetic gimmick, the rear screen provides practical functions built around real everyday scenarios. Users can frame selfies using the higher-quality rear camera with a live preview on the back screen, glance at incoming messages and alerts without waking the main display, and play, pause, or skip tracks directly from the rear screen. The rear display also supports customizable clocks, photos, and designs, giving users a personal window to express their individual style. Complementing the rear screen, the A300+ features a 6.78-inch immersive punch-hole main display, offering a cleaner, more expansive viewing experience for streaming, gaming, browsing, and social media.
Performance and Value in Balance: Delivering Fresh Technology Despite Industry Pressure
Even amid rising industry costs, itel has chosen to bring fresh technology to its products while continuously improving performance and keeping pricing accessible. The A300+ is powered by a 7000mAh marathon battery engineered for long-term reliability, supporting up to 1,200 charging cycles — far exceeding the industry standard, and designed to retain healthy capacity. AI Charging Protection intelligently manages charging patterns to reduce battery degradation, while Smart Power Management optimizes power consumption across apps and hardware to extend usage time between charges.
The device also features 300% ultra-volume DTS stereo speakers, delivering rich, room-filling sound for music, videos, FM radio, and everyday entertainment. Built to withstand daily life and beyond, the A300+ carries IP65 water and dust resistance certification and meets military-grade durability standards, resisting splashes, dust, and accidental drops. Notably, the A300+ includes satellite communication capability, ensuring users can still send basic messages via satellite when cellular networks are unavailable — a safety net in remote areas, during natural disasters, or in other critical situations, setting it apart in its price segment.
The A300+ is built on a clear product philosophy, rather than relying on a single headline feature, it combines its key strengths into one complete product story. The rear screen captures attention first, while battery life, durability, and practical usability make the overall value proposition convincing. With the A300+, itel once again demonstrates its commitment to using innovation to meet the needs and desire for novelty among young users in emerging markets.
The itel A300+ is available in two variants: the 64GB ROM and 128GB ROM and they are both available in all phone retail stores in Nigeria or via online store HERE
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