News

They Said I Sound Like Phyno — It Sent Me Into Depression” — Cruz of Life Opens Up on Rejection, Reinvention & Rising from the East

Published

1 year ago

15th June 2025

Exclusive Interview with Cruz of Life, the Afropiano Act Reclaiming His Identity One Vibe at a Time

In Nigeria’s music industry, the path to stardom is rarely straightforward. It’s filled with identity battles, pressure to fit in, and the shadow of already-established giants. For Rowland Onyedikachi Chima, better known as Cruz, the journey began with a song, a comparison to Phyno, and a painful decision to either blend in or break out.

Now known by fans as Cruz of Life, this rising artist — born and bred in Lagos but seasoned in Imo State — is carving a unique lane with his sound: a fusion of Afrobeats and Amapiano, which he proudly brands as Afropiano.

In this raw and revealing interview, Cruz speaks for the first time about:

• The depression he faced after being told he sounded “too much like Phyno”

• Why he’s not worried about Google showing Ted Cruz before him

• The grind of promoting music without a budget

• And why the title King of Vibe isn’t just hype — it’s a prophecy.

Get ready to meet the Cruz that the search engines haven’t caught up with yet.

“Cruz” is such a bold stage name. Were you ever worried about the comparison with Tom Cruise or other famous Cruzes? How do you make the name yours?

Honestly, I’ve never worried about being mistaken for Tom Cruise or Ted Cruz. They don’t make music — they don’t even operate in this lane. I’m not in competition with them. Right now, they show up on Google first, but that doesn’t scare me. This is just the beginning of my story. With consistency, growth, and visibility, that narrative will shift. “Cruz” is mine — not theirs — and soon, everyone searching that name will land on me, the African King of Vibes.

You’ve called yourself the King of Vibe — what does that actually mean to you, and do you think Nigerian music has space for a real ‘vibe king’ right now?

King of Vibe isn’t just a tagline for me — it’s an identity. My sound hits different. My energy is authentic. Wherever I go, I carry that vibe, even when I’m not singing. And yes, there’s space — a big one. Nigeria has its big three, but the stage is wide enough for more crowns. The real thing is being prepared. So when my time comes fully, I’ll be ready to carry that title and expand the sound beyond trends.

You started in 2020 with Time 4 Money featuring Yovi, and then went quiet. What really happened behind the scenes during that long break?

The truth? Hustle happened. I had no budget. I was pushing Time 4 Money from inside the house, all on my own. It got to a point where I had to pick between promoting music or eating. So I went back to the grind. I never stopped recording though — I stayed writing, evolving, waiting for a shot. It was hard, but necessary. Today, I see that silence as the training ground for who I’ve become.

A lot of Lagos-based artists look down on talent from the East. Has being an Imo State-based artist affected your rise in the industry — positively or negatively?

Here’s the thing — I was born and raised in Lagos (Okoko, Maiko, Ojo), but my music journey started in school, in Imo State. My mom made sure we never lost our roots. Every December, we went back to the East. That connection gave me range — I can flow in Yoruba, Igbo, pidgin, anything. But yes, I’ve felt the imbalance in the industry. Lagos gatekeeps a lot. But this is my first official Lagos push, and I believe strongly that the tide is about to shift in my favor.

Let’s talk about “Afropiano.” That’s a word you’ve used to describe your sound. Is it just branding, or are you really creating a new subgenre of Nigerian music?

It’s real. Afropiano exists, but very few artists are truly pushing it with meaning. I’m not just blending Afrobeat and Amapiano for vibe’s sake — I’m building a sound that carries weight. It’s bounce + emotion + storytelling. I’m not trying to sound like everyone. I’m here to stand out, and Afropiano is my anchor.

“Gum Body” and “Good Conduct” are very different in tone. Are you still experimenting with your sound, or have you found your signature?

It’s not experimentation — it’s versatility. I want to show people that I’m not a one-trick artist. “Gum Body” was love and groove. “Good Conduct” was more conscious. KOV is the full vibe. I can rap, I can sing, I can glide on blues, street beats, hip-hop, house — anything. I want fans to expect range from me, not repetition.

You’ve been called “Cruz of Life” by fans. Where did that name come from, and do you feel pressure to live up to it?

It came from evolution. People used to call me “Phyno” because of how I looked and sounded. It honestly started to depress me because I wanted to be me, not a shadow. I tried other names like “Rm-Flip” and “Rm-Cruz,” but people kept mispronouncing or confusing them. Then I remembered my dad used to call my elder brother “Cruzzo.” He never used it — so I did. Brushed it up and came out as Cruz. Fans added “of Life” because I brought the cruise — on stage, off stage, everywhere. I embraced it. Now it’s bigger than a name. It’s identity.

Let’s be real: the music industry is full of hype and fake love. Have you experienced betrayal or backstabbing in the game yet?

Not yet, and hopefully never. But I’m aware of how the game works. For now, my circle is tight — we move like family. My team isn’t just business; they’re brothers. We have values, and we correct ourselves when needed. If betrayal ever happens, we’ll handle it like men — no loud drama, just correction and forward movement.

Do you write your own songs? And if yes, which lyrics are you most proud of — and why?

Yes, every single line. I believe in owning my art. When I write, I’m more connected to the beat and to the message. My lyrics come from experience. As for my favorite? I can’t choose. It’s like having five kids and picking your best. Each song is tied to a moment in my life. So I love them all equally. They all tell parts of my story.

Your music feels very vibe-heavy — but what’s the message underneath the vibe? What are you trying to tell young Nigerians?

I’m saying: Chop life, but keep your head. Enjoy while you’re here — nobody knows tomorrow. But do it on good conduct. You don’t need to ball in Lekki before you feel good. Celebrate what you have, where you are. Whether you’re in the trenches or uptown, just stay grounded. That’s what Good Conduct stands for. My songs have a message, even when they make you dance.

If someone Googles “Cruz” today, Tom Cruise or Ted Cruz shows up. What do you want to show up instead, five months from now?

Right now, it’s Ted Cruz, the politician — not even Tom Cruise anymore. But here’s the thing: my fans will keep searching, scrolling, and sharing until Google adjusts. With my growth and visibility, Google will soon catch up. In five months, I want to pop up as Cruz of Life — The African King of Vibes. That’s the vision. And I’m working daily to make it a reality.

What’s one personal struggle you’ve faced recently that most fans don’t know about — and how did it shape your music?

The Phyno comparison hit me hard. It made me feel invisible, like I had no lane of my own. And that’s tough for any artist. I started to feel like I could never blow because Phyno already exists. It was depressing, and it messed with my mind for a while. But I fought it. I went deep into sound development. I refined my delivery, owned my vibe, and the result is what you’re hearing now — me, not a copy. That pain gave birth to this version of Cruz.

Who are your top 3 dream collaborations — one from Nigeria, one from Africa, and one global?

I won’t lie — this is from the heart, not strategy.

Nigeria: Niniola — her vocals and energy are unmatched.

Africa: Davido — because he’s raw, real, and connects deeply.

Global: Chris Brown — because I know our energies would create magic.

Last one — finish this sentence:

“In 2 years, Cruz of Life will be known as…”

The African KING OF VIBES — and trust me, Google will agree.

Audio

YTJ Announces New Single “JO,”

Published

1 week ago

12th September 2026

Usman Oladuntoye

Rising Afro-fusion artist builds on the momentum of “Closer” with an energetic new release made for dance floors worldwide

Recoup Records announces the forthcoming release of “JO,” the new single from rising Afro-fusion artist YTJ, arriving on all major digital streaming platforms September 10, 2026.

The release follows the growing international success of YTJ’s previous single, “Closer,” which has generated more than 4 million combined YouTube views and surpassed 3 million audio streams within two months of release. The record has also received airplay across more than 70 radio stations and 30 television channels worldwide, while reaching No. 63 on YouTube Music in Nairobi, Kenya.

With “JO,” YTJ enters the next phase of his sound and creative direction.

Driven by infectious rhythm, vibrant production and an unmistakable celebratory energy, “JO” is an Afro-fusion record built for movement. The single pairs YTJ’s melodic approach with a polished, high-energy production designed to connect across clubs, parties, festivals and playlists globally.

The visual world surrounding the release reflects that same energy. Built around a striking red-lit aesthetic, the “JO” campaign presents a confident and elevated side of YTJ as he continues to expand his presence beyond his home market and reach new audiences internationally.

“My intention with ‘Closer’ was simply to make something that would connect with people, and the response went beyond what I imagined,” says YTJ. “With ‘JO,’ I wanted to take that energy somewhere new. This record is a celebration — and we’re just getting started.”»

“JO” arrives at a pivotal moment for YTJ. Following the momentum established by “Closer,” the new single signals an artist increasingly focused on creating music that bridges cultures while remaining rooted in the rhythm, melody and energy of contemporary African music.

For Recoup Records, the release represents another step in the label’s commitment to developing YTJ’s international profile and introducing his music to a broader global audience.

“JO” by YTJ is available across all major digital streaming platforms HERE

ABOUT YTJ

YTJ is an emerging Afro-fusion artist whose music blends contemporary African rhythms, melody and global influences. With a growing international audience and millions of streams and views across digital platforms, YTJ is building a sound and identity designed to travel beyond borders.

Following the international response to “Closer,” YTJ continues his next chapter with “JO,” expanding his creative vision while establishing himself as an emerging voice in the new generation of African music.

ABOUT RECOUP RECORDS

Recoup Records is an independent music company focused on artist development, music distribution and building globally competitive African talent. Through strategic releases, media partnerships and international promotion, the label works to connect its artists and music with audiences around the world.

Entertainment Gists

Josh2Funny’s Album Has Fans Talking — But Should He Stick To Music Or Skits?

Published

1 week ago

10th September 2026

manlikeakoh

Josh2Funny’s Album Has Fans Talking — But Should He Stick To Music Or Skits? 😂🎶

Nigerian comedian and content creator Josh2Funny has taken his comedy game into music, and Nigerians are definitely having something to say about it.

The comedian released his 15-track album, “On Behalf of Josh,” on July 10, 2026, but instead of fading away after release, the project has continued to generate conversations on X.

And the big question now is:

Should Josh2Funny continue with music or go back to skits? 😂

Fans have been divided. While some listeners openly criticized the album and told him to return to comedy, others found songs they genuinely enjoyed.

One X user joked:

“Josh2Funny stopped doing skits and started music, Everybody wan chop this music money 😂”

Another simply said:

“This Josh2Funny Album no enter make he just go back skit abeg 😂”

But then came “Lembe.” 🔥

The track caught fire on X and eventually became a trending topic in Nigeria. The #LembeChallenge also gained momentum as creators began jumping on the song.

Josh2Funny later announced ₦1 million for winners of the challenge, giving the song another major push.

And it didn’t stop there.

‘INTERNATIONAL’ FT. ICE PRINCE ALSO TRENDED

On another day, “International” featuring Ice Prince generated its own buzz on X.

One fan even called it their favourite song from the album, while praising the collaboration. The post itself pulled thousands of views, showing that people weren’t only talking about Lembe.

From album criticism to trending songs and challenges, “On Behalf of Josh” has kept Josh2Funny’s name in the conversation.

Whether you love the album or think he should return to skits, one thing is clear:

Josh2Funny has succeeded in getting Nigerians talking. 😂🔥

So, let’s settle this once and for all:

Should Josh2Funny continue with MUSIC 🎶 or return to SKITS 😂?

Music or Skits? Drop your answer! 👇

News

Obeena Delivers Show-Stopping Performance at Igbotic Game Night in East London

Published

1 month ago

19th August 2026

Usman Oladuntoye

East Ham, East London — 8 August 2026: The vibrant Igbo community in the UK came together for an unforgettable evening of entertainment, culture and social connection at Igbotic Game Night, one of the biggest social gatherings celebrating the Igbo community in the United Kingdom.

Among the night’s standout moments was an electrifying performance by Afrobeats artist Obeena, who took the stage and immediately captured the attention of the crowd.

Obeena delivered performances of two of his hit songs, “Wara Wara” and “Banging,” bringing his energetic sound and distinctive stage presence to the event. From the opening moments of his set, fans responded with excitement, singing along, dancing and enthusiastically supporting the artist.

His performance of “Wara Wara” created an instant connection with the audience, while “Banging” took the energy to another level. Obeena’s ability to engage the crowd transformed his set into one of the most memorable entertainment moments of the evening.

Held in East Ham, East London, on 8 August 2026, Igbotic Game Night provided a unique platform for members of the Igbo community to celebrate their heritage while enjoying music, games and social interaction. Events such as this continue to play an important role in bringing together Nigerians and the wider African diaspora in the UK.

For Obeena, the performance was another opportunity to showcase his growing artistry and connect directly with fans. His energetic delivery, stage confidence and ability to command the audience demonstrated why his live performances continue to attract attention.

By the end of his set, Obeena had left the crowd amazed and added another memorable chapter to his journey as an Afrobeats artist. His appearance at Igbotic Game Night was not simply a performance—it was a celebration of Nigerian music, culture and community.

With performances like this, Obeena continues to demonstrate his ambition to take his sound beyond the studio and onto major stages, connecting with audiences through music, energy and an unmistakable African identity.

Igbotic Game Night brought the Igbo community together. Obeena gave them a performance to remember.