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SirDeen Is Crafting The Sound Of The New Age
In an industry where producers often go unnoticed while shaping the music we love, SirDeen is quietly but powerfully leaving his imprint on the industry with every song he touches. With a sharp ear for melody, an intuitive sense of rhythm and a skill for creating engaging sonics, he has become a key architect behind the scenes, sculpting beats that elevate artists’ visions and leave a lasting imprint. His production style blends intricate sound design with an innate ability to create timeless and fresh music. Whether it’s the deep grooves of Afro-fusion or the textured layers of alternative sounds, SirDeen is defining his own lane and unique identity.
What sets him apart is his ability to make the listeners connect with the music beyond technical precision, creating sonic experiences that go beyond a well-sounding record. His collaborations span an impressive range of artists, each track showcasing his adaptability and deep understanding of the creative process. Now, with a growing reputation, he steps into a space where his name is becoming just as important as the records he produces. In this interview, SirDeen opens up about his journey, the art of collaboration, and what the future holds for his sound.
This interview is lightly edited for clarity.
You’re getting more recognition for your work. How does it feel to see people appreciating your production?
SirDeen: It’s definitely a great feeling. As a producer, you’re always behind the scenes, so when people start recognizing the sound and connecting it to you, it’s a big moment. I’ll go as far as calling it a privilege. I’ve been putting in the hours, refining my work and just focusing on making the best music possible. Seeing people appreciate that makes all the hard work feel worth it.
What drew you into music production in the first place?
I’ve always been fascinated by sound. Growing up, I was the kid who would listen to a song over and over, picking apart the elements, trying to understand how everything fit together. I started experimenting with beats when I was younger, just playing around, but the more I did it, the more I realized this was something I wanted to take seriously. Over time, it became less about making beats and more about creating full, immersive songs. Sounding good was not enough for me.
Your sound is versatile, blending different genres. Do you have a specific approach when working with artists?
Every artist is different, and that’s what makes the process interesting. Some know what they want, others want you to work your magic and see what they can do to add to that. My job is to listen and understand what they want to express and then translate that into the music. Sometimes it starts with a simple melody, other times it’s about building a whole world around their voice. It’s a balance between bringing my own touch while making sure it still feels like their song.
How do you handle creative blocks when producing music?
It happens, and I’ve learned not to fight it too much. Sometimes stepping away from the music is the best thing you can do. I’ll go do something completely different, maybe watch a movie, take a walk, even read a book. Anything to reset my mind. Inspiration usually comes when you least expect it. And when it does, I just get back on my computer and make more records.
Are there any artists you dream of working with?
Definitely. There are a lot of incredible artists out there, both established and emerging, that I’d love to collaborate with. I’m always drawn to artists who push boundaries and aren’t afraid to experiment. The best music comes from that space where both the artist and producer are willing to take risks.
With the growing recognition, do you see yourself stepping more into the spotlight?
I think the work speaks for itself, but I also understand that people want to know the person behind the sound. Things are changing within the industry now. I’m still adjusting to that idea, but I know that the more people connect with my name, the more opportunities open up, for me but also for the music itself. At the end of the day, I just want to create, whether that means being front and center or behind the boards.
What’s next for you? What does the future look like?
More music, more collaborations, more growth. I want to keep refining my sound, working with artists who inspire me, and pushing myself creatively. I see this as a long game. I’m constantly learning and working on creating music that stands the test of time. That’s the goal.
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Big Battery, Smart Secondary Screen: Why the itel A300+ Should Be Your Next Smartphone

For today’s students and Gen Zs, a smartphone is more than just a communication device—it’s a study partner, entertainment hub, camera and productivity tool. From attending virtual classes and researching assignments to creating content and staying connected with friends, students need a phone that can keep up with their fast-paced lifestyle.
The itel A300+ is designed to do exactly that. Combining a 2.01-inch Smart Secondary Screen, a 7000mAh Ultra-Large Battery, and IP65 dust and water resistance, it delivers practical features that make everyday student life easier.
Power through every lecture and moment
Whether you’re moving between lecture halls, spending hours in the library or commuting across town, battery life matters. The 7000mAh battery keeps you connected throughout the day!
Smart convenience at a glance
The itel A300+’s standout feature is its 2.01-inch Smart Secondary Screen. It lets you quickly view notifications, control your music, personalise watch faces and even preview selfies using the rear camera—all without constantly unlocking your phone.
It’s a smarter, faster way to stay connected while keeping distractions to a minimum.

Built for everyday Life
Life can be unpredictable. From rushing between classes to unexpected rain showers, students need a phone that can handle everyday challenges. With IP65 dust and water resistance, the itel A300+ is built to offer added confidence wherever the day takes you.
When it’s time to relax, the hole-punch display and dual speakers provide an immersive experience for streaming, gaming and enjoying your favourite content.
Get the itel A300+ Now
Whether you’re preparing for a new semester or simply looking for a smartphone that can keep up with your daily routine, the itel A300+ offers the right balance of innovation, performance and convenience.
Visit your nearest itel Home Store today, Click HERE or check out a retail store near you and experience the itel A300+. Plus, enjoy FREE 1GB on your MTN line and 50% bonus data on every recharge for the next six months when you purchase the device.

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Good Sweat Announces Culture Run, Blending Fitness and Culture In Lagos – October 31st

Fitness meets cultural expression as GOOD SWEAT prepares to bring its CULTURE RUN experience to Lagos on Saturday, October 31, 2026.
Designed around the connection between physical wellness and cultural identity, CULTURE RUN offers participants an opportunity to embrace an active lifestyle while celebrating the richness of African culture. The event brings together fitness enthusiasts, culture lovers, and individuals looking for a refreshing way to connect through movement and shared experiences.
The run is scheduled to begin at 4:30 PM, setting the stage for an evening that extends beyond fitness. At 6:00 PM, participants can look forward to the CULTURE PARTY, the event’s post-run celebration.
Adding to the experience is a distinctive dress code that encourages attendees to wear their regular running kits with a touch of cultural wear. This creative blend of athletic apparel and traditional-inspired fashion gives participants an opportunity to express their individuality while celebrating their cultural roots.
The event will take place at Bistrot Samantha’s, located at 7/12 Rumen’s Road, Ikoyi, Lagos.
With its combination of fitness, fashion, culture, and social interaction, CULTURE RUN aims to create an experience that extends beyond the running track, bringing people together through a shared appreciation for wellness and cultural expression.
As Lagos continues to embrace lifestyle experiences that combine fitness with social engagement, CULTURE RUN offers an opportunity for participants to stay active, celebrate their heritage, and connect with like-minded individuals in a vibrant setting.
EVENT DETAILS
Event: CULTURE RUN
Presented by: GOOD SWEAT
Date: Saturday, October 31, 2026
Run Time: 4:30 PM
Post-Run Party: 6:00 PM
Dress Code: Running kit with a touch of cultural wear
Venue: Bistrot Samantha’s
Address: 7/12 Rumen’s Road, Ikoyi, Lagos, Nigeria
News
Pius Okogie Releases 15-Track Gospel Album, I Lift My Hands In Praise

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