Saudi officials have called for the arrest of a female rapper who released a music video for her song Mecca Girl that praises women from the holy city as “powerful and beautiful”.
Social media users reacted angrily, calling the authorities “hypocritical”.
In 2018 the crown prince of the conservative country began a programme of reforms.
But activists say repression has increased and there is a crackdown on freedom of expression.
The video was released on YouTube last week by a young rapper who identifies herself as Asayel Slay.
She raps about women in the city of Mecca, which is Islam’s holiest site where millions of Muslims go on Hajj or pilgrimage annually.
“Our respect to other girls but the Mecca girl is sugar candy,” she sings in the video while men and women dance in a café.
It was widely shared on social media, and people used hashtag #Mecca_Girl_Represents_Me to praise it.
On Thursday governor of Mecca Khaled al-Faisal ordered the arrest of the people behind the video, tweeting that it “insults the customs of Mecca” and using hashtag “They’re not the girls of Mecca”.
Asayel Slay’s account has been suspended and the video is no longer available on YouTube.
One popular tweet read, “It’s the only rap song that doesn’t contain a single obscenity, insult, pornographic scene, nudity, hashish or smoking and the rapper is even wearing the hijab.
“The girl faces arrest because the song doesn’t suit new Saudi Arabia or old.”
Other social media users suggested double-standards apply to men and women.
They drew attention to the case of Moroccan singer Saad Lmjarred who was permitted to perform in Riyadh after facing three charges of rape that he denies.
Social media users accused authorities of projecting an image of modernisation abroad while cracking down at home.
“This is so typical of the Saudi government to do – bring western influencers to artwash the regime but attack real Saudi women who try to artistically express their cultural identities,” tweeted Amani Al-Ahmadi, who identifies herself as a Saudi-American feminist.
Crown Prince Mohammed Bin Salman is promoting a more modern image of the country abroad as part of his Vision 2030 programme of reform.
Artists including Mariah Carey, Nicki Minaj and BTS have been invited to perform in the kingdom.
Nicki Minaj pulled out after a backlash, citing her support for the rights of women and the LGBT community.
At a music festival in December, 120 Saudi men and women were arrested for wearing “inappropriate clothes.”
RUAN-Badkid.96 is a Nigerian recording artist whose music refuses to live inside a single genre. Blending Afrobeat, Afrofusion, trap, hip-hop, melodic rap, R&B, and global influences, he creates records that move effortlessly between raw street energy, soulful storytelling, and infectious melodies. Whether delivering hard-hitting bars, emotional love songs, or rhythm-driven African records, his sound is defined by authenticity rather than limitation.
Inspired by both African culture and international music, RUAN-Badkid.96 embraces the confidence and ambition of global hip-hop while staying deeply connected to his roots. His lyrics explore love, heartbreak, betrayal, friendship, social injustice, hope, and the everyday realities of life. He doesn’t create music to follow trends, he creates music to reflect truth, emotion, and human experience.
Behind his fearless image is an artist who believes in kindness, equality, justice, and genuine human connection. His appearance may be intimidating, but his message is rooted in compassion and authenticity. Every record carries a piece of his journey, proving that strength and vulnerability can exist in the same voice.
For RUAN-Badkid.96, music is more than entertainment, it’s a language, a testimony, and a lifelong mission to connect with people through honesty, versatility, and unforgettable sound.
Entertainment Gists
Meet the Man Who Turned Hype Into a Science: Emmy Blaq, Nigeria’s G.O.A.T. of Hype
If you have ever been at a Nigerian event and found yourself on your feet before the main act even stepped on stage, there is a good chance a hype man was responsible. But not just any hype man. Emmy Blaq, born Ikechukwu Emmanuel Chima and raised in Auchi, Edo State, has spent the last few years quietly becoming the most talked-about name in that profession, and the Nigerian press has taken notice. Punch, Vanguard, The Guardian Nigeria, The Nation, and Independent Newspaper have all sat down with him, and every conversation leads back to the same thing: this man does not just make noise; he makes moments.
What makes Emmy Blaq different is the journey behind the energy. Before the stages, the collaborations with Waje on her “Waje 2.0” album, DJ Consequence, and DJ Kaywise on the massively streamed “Joor Party Mix” series, he was repairing generators, cutting hair, and sewing clothes in Auchi. His first professional hype gig happened at a local fast food spot called Valchi, and the crowd response that night changed everything. He told The Nation directly: “My passion for entertainment and desire to make people happy led me into the craft.” Punch also captured his bigger mission when he said that hype men deserve more than what they currently earn, a statement that sparked a real conversation across Nigerian entertainment circles.
With over 1.7 million TikTok followers, 23.6 million TikTok likes, a viral “Wife Material” challenge that landed on Pulse Nigeria’s top ten social media moments of 2021, and an international performance at the Cameroon International Music Festival that Cameroonian media described as electrifying, Emmy Blaq is not building toward something. He is already there. The G.O.A.T. of Hype is not a title he gave himself and hoped would stick. It is one the rooms keep confirming every single time he grabs the mic.
MANAGER PROFILE
Uncle Wisdom is a Lagos-based music executive and visionary leader known for blending structure, strategy, and creativity in artist management. With a background in Mathematics and Statistics from UNICROSS formerly, Cross River University Of Technology. He brings analytical precision into talent development, positioning artists for both creative excellence and commercial success.
CAREER JOURNEY
Began his career in 2017 as an event coordinator for Eksu Olofofo, where he gained foundational experience in live events and audience engagement. By 2018, he transitioned into full-time artist management, driven by a clear goal to build a more structured and results-oriented system within the music industry.
In 2019, Started working as a road manager for Barry Jhay, gaining hands-on experience in touring, logistics, and artist operations, a refined career and mental awareness coach . He was also instrumental behind Barry Jhay’s 2025 sold-out homecoming concert, a key moment that fueled momentum for a successful UK tour, including sold-out shows in London and Birmingham.
PHLOX MGMT
Founded from the ground up, Phlox Mgmt is a forward-thinking management company focused on Career coaching, A&R, artist development, and strategic positioning. The company is built on a clear philosophy:
Develop the sound. Define the brand. Position the artist to win.
Phlox Mgmt has connections with @Roadgod_of Roadgod Agency and connects artists with top-tier producers, engineers, and creatives, ensuring a refined sound and strong market presence. The company continues to grow as a trusted platform for emerging and established talent.
INDUSTRY NETWORK & COLLABORATIONS
Uncle Wisdom has built valuable relationships across the industry, working with and alongside talents such as:
Barry Jhay • Asake • Ceeza Milli • Berri Tiga • Laime • Spellz • and many others
LEADERSHIP APPROACH
John Wisdom operates with a long-term vision, focusing on structure, consistency, and execution. His approach goes beyond traditional management he builds systems around artists that support sustainable growth, strong branding, and global competitiveness.
CONTACT & SOCIALS
Instagram & X: @Johnwisdm @phlox_mgmt
TikTok: @unclewisdom7
Email: phloxentertainment@gmail.com
Phone: 08038448478 | 09015668027
-
Audio10 years agoPage – Day Break Everywhere Burst
-
Audio5 years agoShadykarz – Forever
-
Audio10 years agoJuniorboy ft. 9ice – IRAPADA
-
Entertainment Gists5 years agoEx-Beauty Queen, Sandra Benede Shares Sexy Photo
-
Audio5 years agoSimi – Happy Birthday ft. Adekunle Gold, DeJa
-
Audio5 years agoRuger – Bounce
-
Mixtapes4 years agoMixtape: DJ DimpleNipple – The Best Of Amapiano Thrills
-
Editorials3 years agoSa’eedah Imam On Creating Her Imprint In The Nigerian Music Industry As An Emerging Creative Writer