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Puma To End Sponsorship of Israel’s National Football Team in 2024

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Puma’s contract with Israel’s national football team will not be renewed after it expires in 2024

The company says the move, planned since last year, is unrelated to boycott calls against it amid Israel’s war on Gaza.

Sports brand Puma will stop sponsoring Israel’s national football team in 2024, according to a company spokesperson.

The move was planned since last year and is not related to consumer boycott calls against Israel amid the Gaza war, the spokesperson for the German sportswear firm said on Tuesday.

Puma has long faced boycott calls over its brand alliance with the Israel Football Association (IFA), but such calls have intensified during Israel’s two-month offensive in Gaza, which has killed more than 18,000 Palestinians.

In a statement emailed to the Reuters news agency, a Puma spokesperson said the company’s contracts with several federations, including Serbia and Israel, were due to expire in 2024 and would not be renewed.

The spokesperson said Puma would soon announce deals with several new national teams, as part of its “fewer-bigger-better strategy”.

An internal Puma memo viewed by the Financial Times, which first reported the news, also confirmed the shake-up.

The memo said Puma would continue to “evaluate all other existing partnerships as well as any other upcoming opportunities to ensure we have a strong roster of national teams”, the newspaper reported.

Puma first signed its contract with the IFA to provide kit to players in 2018.

Since then, the company has faced boycott calls from activists, who say the IFA also includes teams based in Jewish-only settlements in the occupied West Bank, which are illegal under international law.

Global firms supportive of Israel have faced growing boycott calls by the Palestinian-led Boycott, Divest, Sanctions (BDS) movement before and during the Gaza war.

Earlier this week, fashion company Zara pulled an advertising campaign from its website after it drew a backlash for appearing to mimic scenes of suffering in Gaza and sparked boycott calls from pro-Palestine activists.

SOURCE: AL JAZEERA AND NEWS AGENCIES

 


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Obeena Delivers Show-Stopping Performance at Igbotic Game Night in East London

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East Ham, East London — 8 August 2026: The vibrant Igbo community in the UK came together for an unforgettable evening of entertainment, culture and social connection at Igbotic Game Night, one of the biggest social gatherings celebrating the Igbo community in the United Kingdom.

Among the night’s standout moments was an electrifying performance by Afrobeats artist Obeena, who took the stage and immediately captured the attention of the crowd.

Obeena delivered performances of two of his hit songs, “Wara Wara” and “Banging,” bringing his energetic sound and distinctive stage presence to the event. From the opening moments of his set, fans responded with excitement, singing along, dancing and enthusiastically supporting the artist.

His performance of “Wara Wara” created an instant connection with the audience, while “Banging” took the energy to another level. Obeena’s ability to engage the crowd transformed his set into one of the most memorable entertainment moments of the evening.

Held in East Ham, East London, on 8 August 2026, Igbotic Game Night provided a unique platform for members of the Igbo community to celebrate their heritage while enjoying music, games and social interaction. Events such as this continue to play an important role in bringing together Nigerians and the wider African diaspora in the UK.

For Obeena, the performance was another opportunity to showcase his growing artistry and connect directly with fans. His energetic delivery, stage confidence and ability to command the audience demonstrated why his live performances continue to attract attention.

By the end of his set, Obeena had left the crowd amazed and added another memorable chapter to his journey as an Afrobeats artist. His appearance at Igbotic Game Night was not simply a performance—it was a celebration of Nigerian music, culture and community.

 

With performances like this, Obeena continues to demonstrate his ambition to take his sound beyond the studio and onto major stages, connecting with audiences through music, energy and an unmistakable African identity.

Igbotic Game Night brought the Igbo community together. Obeena gave them a performance to remember.

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Afrocentric Music Festival Invites 1,000 Music Artists!

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Are you a rising African artist ready to take your career to the next level? Showcase your talent on a massive stage at the AFROCENTRIC Music Festival in Abuja, running from November 7–18, 2026! Presented by NICOCUSA’s AFROCENTRIC Cultural Expo, this premier platform is inviting 1,000 up-and-coming artists to perform live before tens of thousands of music lovers, industry insiders, and energetic fans. Don’t miss this life-changing opportunity to launch your music career on a global stage—slots are limited, so visit afrocentricculturalexpo.com to register today, and follow us on social media for live updates!

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KenryWhite Releases “Kilometers” & “The King” A Powerful Double Release Celebrating Faith, Purpose, and the Journey to Greatness

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Nigerian Afrofusion artist KenryWhite unveils his compelling two-track release, “Kilometers & The King,” a project that explores the realities of life’s journey while affirming identity, faith, and purpose.

Leading the release is “Kilometers,” an uplifting anthem that reflects on the distance between dreams and fulfillment. Through heartfelt lyrics, captivating melodies, and vibrant Afrobeats production, KenryWhite encourages listeners to embrace the process, remain resilient, and keep moving forward despite life’s challenges.

Complementing the project is “The King,” featuring Wonder J. The record is a bold declaration of confidence, royalty, and divine purpose, blending infectious Afrobeats rhythms with inspiring lyricism. Together, the duo delivers a record that celebrates self-belief, leadership, and the mindset required to overcome every obstacle.

With rich storytelling, memorable melodies, and contemporary African sounds, “Kilometers & The King” showcases KenryWhite’s artistic growth while delivering music that inspires, motivates, and connects with audiences across the globe.

Now available on all major streaming platforms, “Kilometers & The King” invites listeners to embrace the journey, recognize their worth, and walk confidently into their purpose.

 

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