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How Nigeria, Africa can compete with the American-Chinese duopoly

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Africa, with a landmass of about 30.3Million km2 and population of over 1.3Billion people is the world’s second largest and second most populous continent, occupying 6% of the earth and yet it contributes just around 6% to the world economy.

In the latest Global Competitiveness Index (GCI) – a report compiled by the World Economic Forum – African countries make up 17 of the bottom 20 nations, which is frankly a sad commentary on the black continent.

According to the CIA’s World Fact book, the world’s Gross World Product (GWP) was around $107.5 trillion in Purchasing Power Parity (PPP) and Africa with just over $6.4 trillion contributes just around 6% to this global pool. How then does a continent once projected to be the next “Economic Engine” of the world actually compete?

In a global economy dominated by Chinese & Americans and closed followed by the Europeans and the emerging economies of Brazil, Russia, India, & South Africa, how really can Africa compete?

Between 2000 and 2016, Africa experienced strong economic growth rates (averaging about 4.6% annually), higher than Latin America and the Caribbean rate (2.8%) yet lower than developing Asia (7.2%).

These growths resulted from high commodity prices, improved macroeconomic management and strategies to diversify growth.

Despite this growth and however small it was, Africa would benefit even further from improving its economic growth patterns as the critically of the current times and the needs of her people increases.

Interestingly though and against popular opinion, Agriculture does not appear to be the primary way to make this happen, and happen fast.

It is no secret that Technology has pushed the world many years into the future. The Industrial Revolution changed a lot but the current technological revolution is changing everything from the way we live, eat, pay for things, have kids, get education down to the way we make friends, partners and how and when we associate with these people – virtually everything.

Indeed, at the moment, there are about 7.8Billon people on earth, and of this, about 2.7Billion are on Facebook alone, while about 2.1 Billion daily interact with the platform, which is perhaps the largest single convergence of humanity every day. This reality inadvertently means that over 30% of the world are actively interacting on a single platform every day. Imagine the economic possibilities embedded in this data.

It is thus undoubted that if Africa wants to compete, it must look ahead and try to discern what the future of tech would be or rather is becoming. Africa and indeed Nigerians must explore all the emerging technologies possible and see about engaging them for scale.

In 2016, I attended GiTEX in Dubai, the third largest technology conference in the world which converges every October. At the conference, there were clear articulations about the future of technology and why everyone should be preparing for the tomorrow that had arrived today. 5 major branch were the outlook for technology’s future. They were Artificial Intelligence/Data Science, Virtual Reality (VR)/Augmented Reality (VR), Blockchain Technologies, Robotics and of course, Platforms.

After the conference, myself and fellow attendees reviewed the submission and arrived at some interesting conclusions as we had to contextualise technology within the limitations and realities of our continent.

Indeed, it is necessary to submit here that the African continent does not have the infrastructure or the technological wherewithal to constitute an affront on most of the aforementioned tech directions. With respect to Robotics for instance, Africa still lags incredibly in manufacturing engineering which is a critical requirement for Robotics production.

The plants, people, power and infrastructure required to pull this off is largely unavailable or epileptic in most cases, which is a major constraining factor against adoption or fully exploring this technology at this point. Also, with AI and Data Science, the technology is such an emerging field that Africa isn’t even a consideration for some of the tests and data assumptions currently being paraded around the world at the moment. Same sentiments apply to VR/AR and Block chains which isn’t yet as widely accepted, mastered and deployed across the continent as they have been across the oceans to the left (Atlantic) and to the right (Pacific).

However, when you consider the patterns behind emerging platforms around the world and you look at the level of staying power Africa has on these platforms, you begin to see a trend – perhaps platforms can be Africa’s big break! A lot is happening on the continent currently. Infact, in Nigeria, some of the most reputable technologies to have emerged out of Africa are of Nigerian origins and they are mostly platform. Jumia – the e-Commerce platform, which was recently listed on the New York stock exchange is Africa’s first Unicorn. Quickteller, the Mobile payment platform from Interswitch, Remita the Payment platform from SystemSpecs, Paystack, PayAttitide, Flutterwave, Monnify and other leading indigenous technologies across the continent and in Nigeria are mainly platforms.

Indeed, African start-ups are beginning to make the right noises and consequently have started attracting global prying eyes – most of which have been so fascinated that they almost immediately become angel investors.

Nigerian FinTech start-ups alone attracted around $1Billion in 2018, a fund raiser milestone for the continent. As America and the Chinese continue to lead with the development and deployment of leading platforms globally, with Google, Uber, Facebook and Amazon the leading platforms from America while Alibaba, WeChat, Weibo, Tencent  QQ as leading platforms from China, Nigeria and Africa does not seem to be lagging on that front unlike other leading innovative technologies where we do not seem to have the vital skills, competence and infrastructure to support and deploy them at scale.

The question therefore is, what should Africa do to amplify this positive trajectory and sustain its growth? Build & continuous Build!!!

Africans and Nigerians in particular should build platforms that solve real, localized problems. Indeed, we should start exploring technology to solve real life problems and challenges plaguing our society. Challenges like Security, Waste Management, Financial Inclusion, Access to qualitative and affordable Healthcare, poor Transport and traffic management, Food processing and storage, Access to qualitative and affordable Education and many others.

To kick-start this revolution and scale its execution, the most important steps that should be looked at by every African government as well as multinational corporation should be to encourage Tech education. We need to encourage technology education starting from Basic (Primary) school to High (Secondary) School and tertiary levels across the continent. This will encourage more interest and will grow competence across all strata.

The next is a ramping up of Business Education and building of Partnerships(both intra partnerships within the continents and extra partnerships with other global giants) outside their shores. Mentorship programs should be put in place for young techies to access leading minds and coaches at little to zero cost for these young minds to encourage their incubation and interests.

Lastly, local investment and funding should be a priority for all Africans. The continent has over 20 known Billionaires (US$) and over 140,000 millionaires (US$), so local funding would ensure that Africans are key players in the coming continental resurgence. Currently, there is a lot of investment in yesterday’s assets across the continents. Real estate, Oil fields, trade and commerce and even depreciable assets like cars and accessories are still the leading assets of many of our rich Nigerians.

A trip to Banana Island in Ikoyi still reveals an assortment of un-occupied palatial houses, which is the same reality in Asokoro, Wuse 2 and Maitama in Abuja where Nigerian Billionaire are still hell bent on investing in a peaked real estate Market.

In Nigeria today, an Import License or Oil prospecting license is still considered the crème of local investment opportunities at the detriment of an abundance of revolutionary technologies emerging from the continent. It is a well-known but sad reality that more than 80% of Start-Up finance is currently foreign thereby exposing our enterprise and economy to foreign interest.

Whatever happens now and into the future, it should be known that a new Africa is coming – one that will be a force to reckon with.

Therefore, entrepreneurs across the continent should start exploring technology that can give us a competitive advantage and get us at the table. We all don’t necessarily need to know how to code.

Whatever skillset you may be blessed with, explore partnership with technically skilled people to deliver the next Remita or Google from Africa. For certainly, a day is coming, when the tale of the hunt will no longer be told by the hunter, but also by the lions, and when such a day arrives, we will behold a new continent arisen from the ashes of colonialism, militarisms, diluted democracy and costly wars that have stolen its boon and brightest.

When that day truly comes, a technovated Africa will emerge. One that will never again be ignored.

Lanre Basamta

Tech Marketing Expert & Strategist

Shared at the recently convened TEDx Ikeja 2019

@Basamta

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YTJ Announces New Single “JO,”

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Rising Afro-fusion artist builds on the momentum of “Closer” with an energetic new release made for dance floors worldwide
Recoup Records announces the forthcoming release of “JO,” the new single from rising Afro-fusion artist YTJ, arriving on all major digital streaming platforms September 10, 2026.
The release follows the growing international success of YTJ’s previous single, “Closer,” which has generated more than 4 million combined YouTube views and surpassed 3 million audio streams within two months of release. The record has also received airplay across more than 70 radio stations and 30 television channels worldwide, while reaching No. 63 on YouTube Music in Nairobi, Kenya.
With “JO,” YTJ enters the next phase of his sound and creative direction.
Driven by infectious rhythm, vibrant production and an unmistakable celebratory energy, “JO” is an Afro-fusion record built for movement. The single pairs YTJ’s melodic approach with a polished, high-energy production designed to connect across clubs, parties, festivals and playlists globally.
The visual world surrounding the release reflects that same energy. Built around a striking red-lit aesthetic, the “JO” campaign presents a confident and elevated side of YTJ as he continues to expand his presence beyond his home market and reach new audiences internationally.
“My intention with ‘Closer’ was simply to make something that would connect with people, and the response went beyond what I imagined,” says YTJ. “With ‘JO,’ I wanted to take that energy somewhere new. This record is a celebration — and we’re just getting started.”»
“JO” arrives at a pivotal moment for YTJ. Following the momentum established by “Closer,” the new single signals an artist increasingly focused on creating music that bridges cultures while remaining rooted in the rhythm, melody and energy of contemporary African music.
For Recoup Records, the release represents another step in the label’s commitment to developing YTJ’s international profile and introducing his music to a broader global audience.
“JO” by YTJ is available across all major digital streaming platforms HERE

ABOUT YTJ
YTJ is an emerging Afro-fusion artist whose music blends contemporary African rhythms, melody and global influences. With a growing international audience and millions of streams and views across digital platforms, YTJ is building a sound and identity designed to travel beyond borders.
Following the international response to “Closer,” YTJ continues his next chapter with “JO,” expanding his creative vision while establishing himself as an emerging voice in the new generation of African music.
ABOUT RECOUP RECORDS
Recoup Records is an independent music company focused on artist development, music distribution and building globally competitive African talent. Through strategic releases, media partnerships and international promotion, the label works to connect its artists and music with audiences around the world.
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Josh2Funny’s Album Has Fans Talking — But Should He Stick To Music Or Skits?

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Josh2Funny’s Album Has Fans Talking — But Should He Stick To Music Or Skits? 😂🎶

 

 

Nigerian comedian and content creator Josh2Funny has taken his comedy game into music, and Nigerians are definitely having something to say about it.

The comedian released his 15-track album, “On Behalf of Josh,” on July 10, 2026, but instead of fading away after release, the project has continued to generate conversations on X.

And the big question now is:

Should Josh2Funny continue with music or go back to skits? 😂

Fans have been divided. While some listeners openly criticized the album and told him to return to comedy, others found songs they genuinely enjoyed.

One X user joked:

“Josh2Funny stopped doing skits and started music, Everybody wan chop this music money 😂”

Another simply said:

“This Josh2Funny Album no enter make he just go back skit abeg 😂”

But then came “Lembe.” 🔥

The track caught fire on X and eventually became a trending topic in Nigeria. The #LembeChallenge also gained momentum as creators began jumping on the song.

Josh2Funny later announced ₦1 million for winners of the challenge, giving the song another major push.

And it didn’t stop there.

‘INTERNATIONAL’ FT. ICE PRINCE ALSO TRENDED

On another day, “International” featuring Ice Prince generated its own buzz on X.

One fan even called it their favourite song from the album, while praising the collaboration. The post itself pulled thousands of views, showing that people weren’t only talking about Lembe.

From album criticism to trending songs and challenges, “On Behalf of Josh” has kept Josh2Funny’s name in the conversation.

Whether you love the album or think he should return to skits, one thing is clear:

Josh2Funny has succeeded in getting Nigerians talking. 😂🔥

So, let’s settle this once and for all:

Should Josh2Funny continue with MUSIC 🎶 or return to SKITS 😂?

Music or Skits? Drop your answer! 👇

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Obeena Delivers Show-Stopping Performance at Igbotic Game Night in East London

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East Ham, East London — 8 August 2026: The vibrant Igbo community in the UK came together for an unforgettable evening of entertainment, culture and social connection at Igbotic Game Night, one of the biggest social gatherings celebrating the Igbo community in the United Kingdom.

Among the night’s standout moments was an electrifying performance by Afrobeats artist Obeena, who took the stage and immediately captured the attention of the crowd.

Obeena delivered performances of two of his hit songs, “Wara Wara” and “Banging,” bringing his energetic sound and distinctive stage presence to the event. From the opening moments of his set, fans responded with excitement, singing along, dancing and enthusiastically supporting the artist.

His performance of “Wara Wara” created an instant connection with the audience, while “Banging” took the energy to another level. Obeena’s ability to engage the crowd transformed his set into one of the most memorable entertainment moments of the evening.

Held in East Ham, East London, on 8 August 2026, Igbotic Game Night provided a unique platform for members of the Igbo community to celebrate their heritage while enjoying music, games and social interaction. Events such as this continue to play an important role in bringing together Nigerians and the wider African diaspora in the UK.

For Obeena, the performance was another opportunity to showcase his growing artistry and connect directly with fans. His energetic delivery, stage confidence and ability to command the audience demonstrated why his live performances continue to attract attention.

By the end of his set, Obeena had left the crowd amazed and added another memorable chapter to his journey as an Afrobeats artist. His appearance at Igbotic Game Night was not simply a performance—it was a celebration of Nigerian music, culture and community.

 

With performances like this, Obeena continues to demonstrate his ambition to take his sound beyond the studio and onto major stages, connecting with audiences through music, energy and an unmistakable African identity.

Igbotic Game Night brought the Igbo community together. Obeena gave them a performance to remember.

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