Theshawnmerch, like the name implies, is the official merchandise of a known social media influencer Iseunife Ajayi popularly known as Shawnife.
It comprises of many eye-catching designs which come at affordable rates, all of which can be viewed in the website theshawnmerch.com. Theshawnmerch was officially launched on the 11th of November with the Shawn’s written on every design edition, reinforcing the merchandise as a brand of its own. The most eye catching attributes of the brand being the colors and the prints on garments are inspired from the early fashion of the 90’s, quotes from Shawnife and pictures taken by the influencer from his world tour of five countries in six weeks in that order.
Although the subscript “est 97” on the logo doesn’t necessarily represent the fashion of ’97, but it represents the birth year of the majority of the founders which are Ife Falaye (known as HifyTech) and Tobi Lasabi (Acemax Clothings). Other eye-catchers from the brand are the retro textures that could be seen on the prints on the garments, colour codes across the whole brand and the great fusion of retro fashion in a modern world. The trending of the brand began on twitter the night of the launch, rising to the number one position in a few minutes on the Twitter Nigeria trends table lasting a span of more than four hours.
What made so many viewers attracted to the brand? Could it be the fact that it reaches out to the ‘now-generation’ or the very attractive colours used in the designs, or maybe Shawnife’s influence? This is not the first of its kind, but the reason for such engagement might be with the feeling it gave the audience like they are attributed with something big. Shawnife has always been known for pushing the limits. This could be a symbol for his viewers to join the family of the youth who wants to push the limits and aim for greater things.
This is definitely a brand for the people and with a launch like this one by just three young enthusiasts, there is no telling what is to be expected in the nearest future from such a brand. Interested in joining the club? Just go ahead and place your order on their official website. theshawnmerch.com
The vision of Shawnife for the brand is to have a community of Nigeria entrepreneurs, talents, tech lovers that produce quality made in Nigeria products and services marketable to audiences all around the world. This would showcase the different talents Nigeria has to offer and refine the narrative about Nigerian youths.
Finally, one must admit that it is soothing to hear that these are made in Nigeria and plans to ship internationally as the influencer envisions. With the team already talking about plans for more collections and products in the nearest future and Shawnife’s vision to visit a lot more countries soon, there’s no stopping The Shawn Merch.
East Ham, East London — 8 August 2026: The vibrant Igbo community in the UK came together for an unforgettable evening of entertainment, culture and social connection at Igbotic Game Night, one of the biggest social gatherings celebrating the Igbo community in the United Kingdom.
Among the night’s standout moments was an electrifying performance by Afrobeats artist Obeena, who took the stage and immediately captured the attention of the crowd.
Obeena delivered performances of two of his hit songs, “Wara Wara” and “Banging,” bringing his energetic sound and distinctive stage presence to the event. From the opening moments of his set, fans responded with excitement, singing along, dancing and enthusiastically supporting the artist.
His performance of “Wara Wara” created an instant connection with the audience, while “Banging” took the energy to another level. Obeena’s ability to engage the crowd transformed his set into one of the most memorable entertainment moments of the evening.
Held in East Ham, East London, on 8 August 2026, Igbotic Game Night provided a unique platform for members of the Igbo community to celebrate their heritage while enjoying music, games and social interaction. Events such as this continue to play an important role in bringing together Nigerians and the wider African diaspora in the UK.
For Obeena, the performance was another opportunity to showcase his growing artistry and connect directly with fans. His energetic delivery, stage confidence and ability to command the audience demonstrated why his live performances continue to attract attention.
By the end of his set, Obeena had left the crowd amazed and added another memorable chapter to his journey as an Afrobeats artist. His appearance at Igbotic Game Night was not simply a performance—it was a celebration of Nigerian music, culture and community.
With performances like this, Obeena continues to demonstrate his ambition to take his sound beyond the studio and onto major stages, connecting with audiences through music, energy and an unmistakable African identity.
Igbotic Game Night brought the Igbo community together. Obeena gave them a performance to remember.
Audio
KenryWhite Releases “Kilometers” & “The King” A Powerful Double Release Celebrating Faith, Purpose, and the Journey to Greatness
Nigerian Afrofusion artist KenryWhite unveils his compelling two-track release, “Kilometers & The King,” a project that explores the realities of life’s journey while affirming identity, faith, and purpose.
Leading the release is “Kilometers,” an uplifting anthem that reflects on the distance between dreams and fulfillment. Through heartfelt lyrics, captivating melodies, and vibrant Afrobeats production, KenryWhite encourages listeners to embrace the process, remain resilient, and keep moving forward despite life’s challenges.
Complementing the project is “The King,” featuring Wonder J. The record is a bold declaration of confidence, royalty, and divine purpose, blending infectious Afrobeats rhythms with inspiring lyricism. Together, the duo delivers a record that celebrates self-belief, leadership, and the mindset required to overcome every obstacle.
With rich storytelling, memorable melodies, and contemporary African sounds, “Kilometers & The King” showcases KenryWhite’s artistic growth while delivering music that inspires, motivates, and connects with audiences across the globe.
Now available on all major streaming platforms, “Kilometers & The King” invites listeners to embrace the journey, recognize their worth, and walk confidently into their purpose.
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