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Facebook Introduces New Video Service, Pitting it Against YouTube And TV Networks

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Social media giant Facebook has made a move into dedicated video, pitting it against YouTube and TV networks.

Users will soon see a new Watch tab that will offer a range of shows, some of which have been funded by the social network

Watch will be personalised so that users can discover new shows, based on what their friends are watching.
Viewers will also be able to see comments and connect with friends and dedicated groups for shows.

“Watching a show doesn’t have to be passive,” said the company’s founder Mark Zuckerberg in a Facebook post.
“It can be a chance to share an experience and bring people together who care about the same things.”

Video has been available on Facebook for some time, but until now, it has mostly been dominated by amateur clips or short segments from news organisations.
The world’s largest social network added a video tab last year, and has hinted for some time that it might make the move to producing original content.

Watch could open up new revenue potential for both Facebook and programme makers, while users can expect to see targeted advertising before and during the shows.

Analysis by Leo Kelion, Technology desk editor
Facebook says it hopes its selection of shows will address both niche and broad interests.

If the choice at launch is anything to go by, its focus will be factual entertainment – cookery, fitness and travel-themed programmes that play well on a smartphone screen, rather than flagship dramas like House of Cards or Game of Thrones, which are both more expensive to produce and better suited for playback on TVs.
Product director Daniel Danker – an ex-BBC iPlayer executive – told me that his goal was for anyone to be able to make shows for Watch.

For now, only a small set of approved publishers can include ad breaks, but he said the list would broaden over time, although it was too soon to say if it would extend to all.
That could prove critical to wooing content-makers away from YouTube.

For the moment, Google’s video streaming site still offers an easier way for popular vloggers and others outside the mainstream media industry to make money from their efforts.

But Mr Danker signalled that Facebook is willing to take its time exploring what works on Watch and would not even commit to it being rolled out beyond the US before the end of the year.

Crowded market

Facebook is entering an increasingly complex and crowded market, and will face competition from traditional TV networks as well as other online services like YouTube and Netflix.

Disney yesterday announced that from 2019, it will scrap its existing deal with Netflix and create its own direct-to-consumer streaming-video services.
It will also set up a sports-themed ESPN streaming service next year.

Facebook already has content lined up, including Major League Baseball, Women’s basketball, parenting shows and a safari show from National Geographic.

According to Reuters news agency, it has also inked deals with millennial-oriented media groups Vox Media, BuzzFeed, ATTN, Group Nine Media and others to produce shows.
Watch will have a limited release in the US before it is rolled out more broadly.

Entertainment Gists

Josh2Funny’s Album Has Fans Talking — But Should He Stick To Music Or Skits?

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Josh2Funny’s Album Has Fans Talking — But Should He Stick To Music Or Skits? 😂🎶

 

 

Nigerian comedian and content creator Josh2Funny has taken his comedy game into music, and Nigerians are definitely having something to say about it.

The comedian released his 15-track album, “On Behalf of Josh,” on July 10, 2026, but instead of fading away after release, the project has continued to generate conversations on X.

And the big question now is:

Should Josh2Funny continue with music or go back to skits? 😂

Fans have been divided. While some listeners openly criticized the album and told him to return to comedy, others found songs they genuinely enjoyed.

One X user joked:

“Josh2Funny stopped doing skits and started music, Everybody wan chop this music money 😂”

Another simply said:

“This Josh2Funny Album no enter make he just go back skit abeg 😂”

But then came “Lembe.” 🔥

The track caught fire on X and eventually became a trending topic in Nigeria. The #LembeChallenge also gained momentum as creators began jumping on the song.

Josh2Funny later announced ₦1 million for winners of the challenge, giving the song another major push.

And it didn’t stop there.

‘INTERNATIONAL’ FT. ICE PRINCE ALSO TRENDED

On another day, “International” featuring Ice Prince generated its own buzz on X.

One fan even called it their favourite song from the album, while praising the collaboration. The post itself pulled thousands of views, showing that people weren’t only talking about Lembe.

From album criticism to trending songs and challenges, “On Behalf of Josh” has kept Josh2Funny’s name in the conversation.

Whether you love the album or think he should return to skits, one thing is clear:

Josh2Funny has succeeded in getting Nigerians talking. 😂🔥

So, let’s settle this once and for all:

Should Josh2Funny continue with MUSIC 🎶 or return to SKITS 😂?

Music or Skits? Drop your answer! 👇

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Entertainment Gists

RUAN-Badkid.96: The Unfiltered Voice Recommitting African Sound to Truth

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RUAN-Badkid.96 is a Nigerian recording artist whose music refuses to live inside a single genre. Blending Afrobeat, Afrofusion, trap, hip-hop, melodic rap, R&B, and global influences, he creates records that move effortlessly between raw street energy, soulful storytelling, and infectious melodies. Whether delivering hard-hitting bars, emotional love songs, or rhythm-driven African records, his sound is defined by authenticity rather than limitation.

Inspired by both African culture and international music, RUAN-Badkid.96 embraces the confidence and ambition of global hip-hop while staying deeply connected to his roots. His lyrics explore love, heartbreak, betrayal, friendship, social injustice, hope, and the everyday realities of life. He doesn’t create music to follow trends, he creates music to reflect truth, emotion, and human experience.

Behind his fearless image is an artist who believes in kindness, equality, justice, and genuine human connection. His appearance may be intimidating, but his message is rooted in compassion and authenticity. Every record carries a piece of his journey, proving that strength and vulnerability can exist in the same voice.

For RUAN-Badkid.96, music is more than entertainment, it’s a language, a testimony, and a lifelong mission to connect with people through honesty, versatility, and unforgettable sound.

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Entertainment Gists

Meet the Man Who Turned Hype Into a Science: Emmy Blaq, Nigeria’s G.O.A.T. of Hype

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If you have ever been at a Nigerian event and found yourself on your feet before the main act even stepped on stage, there is a good chance a hype man was responsible. But not just any hype man. Emmy Blaq, born Ikechukwu Emmanuel Chima and raised in Auchi, Edo State, has spent the last few years quietly becoming the most talked-about name in that profession, and the Nigerian press has taken notice. Punch, Vanguard, The Guardian Nigeria, The Nation, and Independent Newspaper have all sat down with him, and every conversation leads back to the same thing: this man does not just make noise; he makes moments.
What makes Emmy Blaq different is the journey behind the energy. Before the stages, the collaborations with Waje on her “Waje 2.0” album, DJ Consequence, and DJ Kaywise on the massively streamed “Joor Party Mix” series, he was repairing generators, cutting hair, and sewing clothes in Auchi. His first professional hype gig happened at a local fast food spot called Valchi, and the crowd response that night changed everything. He told The Nation directly: “My passion for entertainment and desire to make people happy led me into the craft.” Punch also captured his bigger mission when he said that hype men deserve more than what they currently earn, a statement that sparked a real conversation across Nigerian entertainment circles.
With over 1.7 million TikTok followers, 23.6 million TikTok likes, a viral “Wife Material” challenge that landed on Pulse Nigeria’s top ten social media moments of 2021, and an international performance at the Cameroon International Music Festival that Cameroonian media described as electrifying, Emmy Blaq is not building toward something. He is already there. The G.O.A.T. of Hype is not a title he gave himself and hoped would stick. It is one the rooms keep confirming every single time he grabs the mic.

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