
Eliud Kipchoge has become the first athlete to run a marathon in under two hours, beating the mark by 20 seconds.
The Kenyan, 34, covered the 26.2 miles (42.2km) in one hour 59 minutes 40 seconds in the Ineos 1:59 Challenge in Vienna, Austria on Saturday.
It will not be recognised as the official marathon world record because it was not in open competition and he used a team of rotating pacemakers.
“This shows no-one is limited,” said Kipchoge.
“Now I’ve done it, I am expecting more people to do it after me.”
🇬🇧 1954 Roger Bannister breaks the 4-minute mile
🇺🇸 1969 Neil Armstrong walks on the moon
🇯🇲 2009 @UsainBolt runs 100m in 09.58
🇰🇪 2019 @EliudKipchoge runs a sub two-hour marathon#INEOS159 #NoHumanIsLimited pic.twitter.com/HMXnxRohE3
— INEOS 1:59 Challenge (@INEOS159) October 12, 2019
The Olympic champion – who holds the official marathon world record of 2:01:39, set in Berlin, Germany in 2018 – missed out by 25 seconds in a previous attempt at the Italian Grand Prix circuit at Monza in 2017.
Knowing he was about to make history on the home straight, the pacemakers dropped back to let Kipchoge sprint over the line alone, roared on by a large crowd in the Austrian capital.
The four-time London Marathon winner embraced his wife Grace, grabbed a Kenyan flag and was mobbed by his pacemakers, including many of the world’s best middle and long-distance runners.
Kipchoge, who compared the feat to being the first man on the moon in build-up to the event, said he had made history just as Britain’s Sir Roger Bannister did in running the first sub four-minute mile in 1954.
“I’m feeling good. After Roger Bannister made history, it took me another 65 years. I’ve tried but I’ve done it,” said the Kenyan.
“This shows the positivity of sport. I want to make it a clean and interesting sport. Together when we run, we can make it a beautiful world.”
With a leading pace car beaming green lasers on to the road to indicate the required pace of 2:50 per kilometre, Kipchoge never went slower than 2:52 for any.
To break the mark, he had to run 100m in 17.08 seconds 422 times in a row at a speed of 21.1kph (13.1 mph).
He was 10 seconds ahead of schedule at the halfway mark, before appearing to slow with a few 2:52 kilometres, only to regain the pace and kick on in the final stages.
Kipchoge was assisted by a team of 42 pacemakers, including Olympic 1500m champion Matthew Centrowitz, Olympic 5,000m silver medallist Paul Chelimo and the Ingebrigtsen brothers Jakob, Filip and Henrik.
They rotated in and out, running in formation around Kipchoge, with former 1500m and 5,000m world champion Bernard Lagat anchoring the final leg.
“They are among the best athletes in the world – so thank you,” added Kipchoge. “I appreciate them for accepting this job. We did this one together.”
Kipchoge’s coaches delivered him water and energy gels by bike over 4.4 laps of a 5.97-mile course in the city’s Prater park, instead of having to pick refreshments up from a table as in normal competition marathons.
These aids are not allowed under the rules of the IAAF, athletics’ world governing body, which is why it will not recognise this feat as the official marathon world record.
‘That was super human’

The attempt was funded by petrochemicals company Ineos – owned by Britain’s richest man, Sir Jim Ratcliffe – which also sponsors the cycling team of the same name.
The location was selected because of the favourable climate, excellent air quality and almost completely flat terrain, with only 2.4 metres of incline across the route.
At Kipchoge’s request, the course – consisting of two 2.67-mile stretches and two small loops at each end – was lined with spectators, unlike his previous attempt in Nike’s Breaking 2 project in Monza.
Nike also provided Kipchoge with a new model of the shoe that has been worn by athletes running the five fastest marathons in history.
The Ineos team selected the start time of 07:15 BST after assessing weather conditions in Vienna this week.
“That last kilometre where he actually accelerated was super human,” said Ratcliffe.
“Everything has to go right to do this. It’s so nice to see the ‘pacers’ be part of this – they are just so full of enthusiasm.”
Kipchoge’s coach, Patrick Sang, said “everything went perfectly right” in this attempt.
“He has inspired all of us and shown that we can stretch the limits in our life,” he added.
“For the sport, it is a challenge to other young athletes that they can perform better than they think. For humanity, it shows you can move to another level.
“History has been made. It’s unbelievable.”
Entertainment Gists
RUAN-Badkid.96: The Unfiltered Voice Recommitting African Sound to Truth

RUAN-Badkid.96 is a Nigerian recording artist whose music refuses to live inside a single genre. Blending Afrobeat, Afrofusion, trap, hip-hop, melodic rap, R&B, and global influences, he creates records that move effortlessly between raw street energy, soulful storytelling, and infectious melodies. Whether delivering hard-hitting bars, emotional love songs, or rhythm-driven African records, his sound is defined by authenticity rather than limitation.
Inspired by both African culture and international music, RUAN-Badkid.96 embraces the confidence and ambition of global hip-hop while staying deeply connected to his roots. His lyrics explore love, heartbreak, betrayal, friendship, social injustice, hope, and the everyday realities of life. He doesn’t create music to follow trends, he creates music to reflect truth, emotion, and human experience.
Behind his fearless image is an artist who believes in kindness, equality, justice, and genuine human connection. His appearance may be intimidating, but his message is rooted in compassion and authenticity. Every record carries a piece of his journey, proving that strength and vulnerability can exist in the same voice.
For RUAN-Badkid.96, music is more than entertainment, it’s a language, a testimony, and a lifelong mission to connect with people through honesty, versatility, and unforgettable sound.
Entertainment Gists
Meet the Man Who Turned Hype Into a Science: Emmy Blaq, Nigeria’s G.O.A.T. of Hype
If you have ever been at a Nigerian event and found yourself on your feet before the main act even stepped on stage, there is a good chance a hype man was responsible. But not just any hype man. Emmy Blaq, born Ikechukwu Emmanuel Chima and raised in Auchi, Edo State, has spent the last few years quietly becoming the most talked-about name in that profession, and the Nigerian press has taken notice. Punch, Vanguard, The Guardian Nigeria, The Nation, and Independent Newspaper have all sat down with him, and every conversation leads back to the same thing: this man does not just make noise; he makes moments.
What makes Emmy Blaq different is the journey behind the energy. Before the stages, the collaborations with Waje on her “Waje 2.0” album, DJ Consequence, and DJ Kaywise on the massively streamed “Joor Party Mix” series, he was repairing generators, cutting hair, and sewing clothes in Auchi. His first professional hype gig happened at a local fast food spot called Valchi, and the crowd response that night changed everything. He told The Nation directly: “My passion for entertainment and desire to make people happy led me into the craft.” Punch also captured his bigger mission when he said that hype men deserve more than what they currently earn, a statement that sparked a real conversation across Nigerian entertainment circles.
With over 1.7 million TikTok followers, 23.6 million TikTok likes, a viral “Wife Material” challenge that landed on Pulse Nigeria’s top ten social media moments of 2021, and an international performance at the Cameroon International Music Festival that Cameroonian media described as electrifying, Emmy Blaq is not building toward something. He is already there. The G.O.A.T. of Hype is not a title he gave himself and hoped would stick. It is one the rooms keep confirming every single time he grabs the mic.
Entertainment Gists
Uncle Wisdom The Mind Behind The Motion – Talent Manager/A&R
MANAGER PROFILE
Uncle Wisdom is a Lagos-based music executive and visionary leader known for blending structure, strategy, and creativity in artist management. With a background in Mathematics and Statistics from UNICROSS formerly, Cross River University Of Technology. He brings analytical precision into talent development, positioning artists for both creative excellence and commercial success.
CAREER JOURNEY
Began his career in 2017 as an event coordinator for Eksu Olofofo, where he gained foundational experience in live events and audience engagement. By 2018, he transitioned into full-time artist management, driven by a clear goal to build a more structured and results-oriented system within the music industry.
In 2019, Started working as a road manager for Barry Jhay, gaining hands-on experience in touring, logistics, and artist operations, a refined career and mental awareness coach . He was also instrumental behind Barry Jhay’s 2025 sold-out homecoming concert, a key moment that fueled momentum for a successful UK tour, including sold-out shows in London and Birmingham.
PHLOX MGMT
Founded from the ground up, Phlox Mgmt is a forward-thinking management company focused on Career coaching, A&R, artist development, and strategic positioning. The company is built on a clear philosophy:
Develop the sound. Define the brand. Position the artist to win.
Phlox Mgmt has connections with @Roadgod_of Roadgod Agency and connects artists with top-tier producers, engineers, and creatives, ensuring a refined sound and strong market presence. The company continues to grow as a trusted platform for emerging and established talent.
INDUSTRY NETWORK & COLLABORATIONS
Uncle Wisdom has built valuable relationships across the industry, working with and alongside talents such as:
Barry Jhay • Asake • Ceeza Milli • Berri Tiga • Laime • Spellz • and many others
LEADERSHIP APPROACH
John Wisdom operates with a long-term vision, focusing on structure, consistency, and execution. His approach goes beyond traditional management he builds systems around artists that support sustainable growth, strong branding, and global competitiveness.
CONTACT & SOCIALS
Instagram & X: @Johnwisdm @phlox_mgmt
TikTok: @unclewisdom7
Email: phloxentertainment@gmail.com
Phone: 08038448478 | 09015668027
-
Audio10 years agoPage – Day Break Everywhere Burst
-
Audio5 years agoShadykarz – Forever
-
Audio10 years agoJuniorboy ft. 9ice – IRAPADA
-
Entertainment Gists5 years agoEx-Beauty Queen, Sandra Benede Shares Sexy Photo
-
Audio5 years agoSimi – Happy Birthday ft. Adekunle Gold, DeJa
-
Audio5 years agoRuger – Bounce
-
Mixtapes4 years agoMixtape: DJ DimpleNipple – The Best Of Amapiano Thrills
-
Editorials3 years agoSa’eedah Imam On Creating Her Imprint In The Nigerian Music Industry As An Emerging Creative Writer


