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Taylor Swift
Taylor Swift won six awards at the ceremony

 

 

Going into the American Music Awards, Taylor Swift became embroiled in a feud with her former record label over whether she had the right to play her old hits.

In the end, she did get to perform songs like Blank Space and Love Story, while making a subtle nod to the spat.

The star took to the stage in a prison-style white shirt, stencilled with the names of the six albums her old label owns, and sang The Man: A song about women’s struggle to be taken seriously in the music industry.

But the moment passed quickly; and Swift shed the outfit to reveal a more characteristic gold sequinned one-piece outfit, before launching into a 13-minute medley of her biggest songs.

She was joined by Camila Cabello and Halsey to duet on an energetic performance of Shake It Off, and ended behind a pink piano, playing her recent single Lover as ballet dancers Misty Copeland and Craig Hall pirouetted in front of her.

Taylor SwiftSwift was joined by Halsey (left) and Camila Cabello for a colourful performance of Shake It Off

 

After standing for applause, Swift was presented with the Artist of the Decade award by legendary singer-songwriter Carole King, whose hits include I Feel The Earth Move and (You Make Me Feel Like) A Natural Woman.

King commended Swift for the strength of her lyrics, and the relatability of her music before predicting: “The best is yet to come.”

In turn, Swift acknowledged the impact King’s music had had on her parents and her family, saying it was every musician’s goal “to create something that will last”.

Addressing her fans, Swift continued: “This is an award that celebrates a decade of hard work and of art and of fun and memories, all that matters to me is the memories that I’ve had with you guys, with you the fans, over the years.

“We’ve had fun, incredible, exhilarating, extraordinary times together and may it continue.”

The career-spanning honour wasn’t Swift’s only award at the ceremony – she picked up another five competitive awards, including artist of the year.

That brings her total tally of AMA trophies to 28 – breaking a record held by Michael Jackson, who received 24 American Music Awards.

Taylor Swift at the AMAsThe star posed backstage with her awards

 

But the show, held at LA’s Microsoft Theater, wasn’t just about Swift.

Billie Eilish made her award show debut, surrounded by pyrotechnics as she performed the brooding All The Good Girls Go To Hell.

The 17-year-old went on to win two prizes – best new artist and favourite alternative rock artist, the latter of which seemed to take her by surprise.

“I’m shaking,” she told the audience, holding a half-sucked lollipop in her left hand. “To even be mentioned in this category is insane to me.

“I grew up being in love with all of you – everybody in this row, everybody in that row, everybody in this room. And the fact you guys are looking at me right now? That’s crazy!”

Billie Eilish
Billie Eilish said she was overwhelmed to be speaking in front of so many of her musical heroes

 

Going into the night, the most nominated artist was Post Malone, who had seven nods, including artist of the year, collaboration of the year and favourite male artist.

In the end, he took home one prize, favourite hip-hop album, for his latest release Hollywood’s Bleeding.

Six-time nominee Ariana Grande, who missed the show to play a concert in Orlando, failed to win any of her categories; while K-Pop sensations BTS won tour of the year, favourite group and favourite social artist.

The ceremony had a few awkward moments – Jamie Lee Curtis stood on Camila Cabello’s dress, almost causing a wardrobe malfunction, while Selena Gomez suffered pitching issues while performing Lose You To Love Me, a song that contains a lyric about singing off-key.

LizzoLizzo’s tiny handbag launched dozens of memes

 

But there were show-stopping performances from Dua Lipa, Lizzo and Toni Braxton, who celebrated the 25th anniversary of her career by performing the multi-platinum hit Unbreak My Heart, accompanied by a string orchestra.

Ozzy Osbourne joined Post Malone and Travis Scott to play Take What You Want; and Shawn Mendes got steamy with Camila Cabello during their performance of Senorita.

The show closed with Shania Twain, who sang acoustic versions of Drake’s God’s Plan and Twenty One Pilots’ Stressed Out, before launching into a medley of her greatest hits, including Still The One, That Don’t Impress Me Much, and Man! I Feel Like a Woman.

The performance marked her first AMA appearance since 2001. In the intervening years, she developed debilitating vocal problems that forced her to temporarily give up recording and performing – and her celebratory return brought the crowd to their feet.

Shania Twain brought the crowd to their feet
Shania Twain received a rapturous reception

 

The full list of winners is as follows:

  • Artist of the year – Taylor Swift
  • New artist of the year – Billie Eilish
  • Collaboration of the year – Shawn Mendes & Camila Cabello, Senorita
  • Tour of the year – BTS
  • Favourite music video – Taylor Swift, You Need to Calm Down
  • Favourite social artist – BTS
  • Favourite male artist (pop/rock) – Khalid
  • Favourite female artist (pop/rock) – Taylor Swift
  • Favourite duo or group (pop/rock) – BTS
  • Favourite album (pop/rock) – Taylor Swift, Lover
  • Favourite song (pop/rock) – Halsey, Without Me
  • Favourite male artist (country) – Kane Brown
  • Favourite female artist (country) – Carrie Underwood
  • Favourite duo or group (country) – Dan + Shay
  • Favourite album (country) – Carrie Underwood, Cry Pretty
  • Favourite song (country) – Dan + Shay, Speechless
  • Favourite artist (rap/hip-hop) – Cardi B
  • Favourite album (rap/hip-hop) – Post Malone, Hollywood’s Bleeding
  • Favourite song (rap/hip-hop) – Lil Nas X ft. Billy Ray Cyrus, Old Town Road
  • Favourite male artist (soul/r&b) – Bruno Mars
  • Favourite female artist (soul/r&b) – Beyoncé
  • Favourite album (soul/r&b) – Khalid, Free Spirit
  • Favourite song (soul/r&b) – Khalid, Talk
  • Favourite artist (alternative rock) – Billie Eilish
  • Favourite artist (adult contemporary) – Taylor Swift
  • Favourite artist (Latin) – J Balvin
  • Favourite artist (contemporary inspirational) – Lauren Daigle
  • Favourite artist (dance) – Marshmello
  • Favourite soundtrack – Queen, Bohemian Rhapsody

Entertainment Gists

RUAN-Badkid.96: The Unfiltered Voice Recommitting African Sound to Truth

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RUAN-Badkid.96 is a Nigerian recording artist whose music refuses to live inside a single genre. Blending Afrobeat, Afrofusion, trap, hip-hop, melodic rap, R&B, and global influences, he creates records that move effortlessly between raw street energy, soulful storytelling, and infectious melodies. Whether delivering hard-hitting bars, emotional love songs, or rhythm-driven African records, his sound is defined by authenticity rather than limitation.

Inspired by both African culture and international music, RUAN-Badkid.96 embraces the confidence and ambition of global hip-hop while staying deeply connected to his roots. His lyrics explore love, heartbreak, betrayal, friendship, social injustice, hope, and the everyday realities of life. He doesn’t create music to follow trends, he creates music to reflect truth, emotion, and human experience.

Behind his fearless image is an artist who believes in kindness, equality, justice, and genuine human connection. His appearance may be intimidating, but his message is rooted in compassion and authenticity. Every record carries a piece of his journey, proving that strength and vulnerability can exist in the same voice.

For RUAN-Badkid.96, music is more than entertainment, it’s a language, a testimony, and a lifelong mission to connect with people through honesty, versatility, and unforgettable sound.

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Entertainment Gists

Meet the Man Who Turned Hype Into a Science: Emmy Blaq, Nigeria’s G.O.A.T. of Hype

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If you have ever been at a Nigerian event and found yourself on your feet before the main act even stepped on stage, there is a good chance a hype man was responsible. But not just any hype man. Emmy Blaq, born Ikechukwu Emmanuel Chima and raised in Auchi, Edo State, has spent the last few years quietly becoming the most talked-about name in that profession, and the Nigerian press has taken notice. Punch, Vanguard, The Guardian Nigeria, The Nation, and Independent Newspaper have all sat down with him, and every conversation leads back to the same thing: this man does not just make noise; he makes moments.
What makes Emmy Blaq different is the journey behind the energy. Before the stages, the collaborations with Waje on her “Waje 2.0” album, DJ Consequence, and DJ Kaywise on the massively streamed “Joor Party Mix” series, he was repairing generators, cutting hair, and sewing clothes in Auchi. His first professional hype gig happened at a local fast food spot called Valchi, and the crowd response that night changed everything. He told The Nation directly: “My passion for entertainment and desire to make people happy led me into the craft.” Punch also captured his bigger mission when he said that hype men deserve more than what they currently earn, a statement that sparked a real conversation across Nigerian entertainment circles.
With over 1.7 million TikTok followers, 23.6 million TikTok likes, a viral “Wife Material” challenge that landed on Pulse Nigeria’s top ten social media moments of 2021, and an international performance at the Cameroon International Music Festival that Cameroonian media described as electrifying, Emmy Blaq is not building toward something. He is already there. The G.O.A.T. of Hype is not a title he gave himself and hoped would stick. It is one the rooms keep confirming every single time he grabs the mic.

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Entertainment Gists

Uncle Wisdom The Mind Behind The Motion – Talent Manager/A&R

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MANAGER PROFILE
Uncle Wisdom is a Lagos-based music executive and visionary leader known for blending structure, strategy, and creativity in artist management. With a background in Mathematics and Statistics from UNICROSS formerly, Cross River University Of Technology. He brings analytical precision into talent development, positioning artists for both creative excellence and commercial success.

CAREER JOURNEY
Began his career in 2017 as an event coordinator for Eksu Olofofo, where he gained foundational experience in live events and audience engagement. By 2018, he transitioned into full-time artist management, driven by a clear goal to build a more structured and results-oriented system within the music industry.

In 2019, Started working as a road manager for Barry Jhay, gaining hands-on experience in touring, logistics, and artist operations, a refined career and mental awareness coach . He was also instrumental behind Barry Jhay’s 2025 sold-out homecoming concert, a key moment that fueled momentum for a successful UK tour, including sold-out shows in London and Birmingham.

PHLOX MGMT
Founded from the ground up, Phlox Mgmt is a forward-thinking management company focused on Career coaching, A&R, artist development, and strategic positioning. The company is built on a clear philosophy:
Develop the sound. Define the brand. Position the artist to win.

Phlox Mgmt has connections with @Roadgod_of Roadgod Agency and connects artists with top-tier producers, engineers, and creatives, ensuring a refined sound and strong market presence. The company continues to grow as a trusted platform for emerging and established talent.

INDUSTRY NETWORK & COLLABORATIONS
Uncle Wisdom has built valuable relationships across the industry, working with and alongside talents such as:
Barry Jhay • Asake • Ceeza Milli • Berri Tiga • Laime • Spellz • and many others

LEADERSHIP APPROACH
John Wisdom operates with a long-term vision, focusing on structure, consistency, and execution. His approach goes beyond traditional management he builds systems around artists that support sustainable growth, strong branding, and global competitiveness.

CONTACT & SOCIALS

Instagram & X: @Johnwisdm @phlox_mgmt

TikTok: @unclewisdom7

Email: phloxentertainment@gmail.com

Phone: 08038448478 | 09015668027

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