Victoria’s Secret is considering bringing back a “re-imagined” version of its runway show as the lingerie giant embarks on a “dramatic shift” for the brand.
The annual event was scrapped in 2019 amid a wider cultural move away from its hyper-sexualised imagery.
It comes as Victoria’s Secret announced it had hired a line-up of new faces to promote the brand.
They include football star Megan Rapinoe and Priyanka Chopra Jonas.
Ms Rapinoe and Ms Chopra Jonas, an actress and producer. will form part of “The VS Collective” a group of women who will work with the company on “collaborations, business partnerships and cause-related initiatives”.
Victoria’s Secret was long famous for its annual fashion show where statuesque, supermodel “Angels” would strut the catwalk in little more than lingerie, feathers and gems.
The company still generates billions of dollars in sales.
However, a cultural shift around the #metoo movement and body positivity saw rival companies such as Savage X Fenty – the underwear brand founded by singer and make-up mogul Rihanna – grow in popularity. More women were also choosing to buy comfortable, “althleisure” inspired underwear.
Victoria’s Secret held its last show in 2018 before confirming its cancellation the following year as viewing figures fell to 3.3 million.
A spokesperson for Victoria’s Secret said: “As an entertainment brand, with a huge cultural footprint we are reimagining what a fashion show could look like for us in the future.”
The company announced The VS Collective – which it described as “a dramatic shift for our brand” – as it prepares to cut ties with its parent company L Brands in a spin-off later this year.
‘Patriarchal, sexist’
Martin Waters, Victoria’s Secret chief executive – the fourth appointed in five years – told The New York Times that “right now” he did not see the Angels as being “culturally relevant”.
Ms Rapinoe, an LGBTQIA+ activist, was more blunt in her assessment of the company’s past image, describing it as “patriarchal, sexist, viewing not just what it meant to be sexy but what the clothes were trying to accomplish through a male lens and through what men desired”.
She added that it was “very much marketed toward younger women”, a message which she said was “really harmful.”
The Victoria’s Secret show was the brainchild of L Brands’ former chief marketing officer Ed Razek who resigned from the firm in 2019. The previous year he had come under fire for making a transphobic remark. He also said audiences had no interest in seeing plus-size models.
Valentina Sampaio, an LGBTQIA+ activist who became Victoria’s Secret’s first openly transgender model two years ago just before Mr Razek resigned, has also joined the firm’s “collective” alongside plus-sized model and “body advocate” Paloma Elsesser.
Victoria’s Secret was bought by billionaire Les Wexner in 1982. Mr Wexner, the former chief executive of L Brands, recently announced that he would not stand for re-election as chairman emeritus.
In 2019, Mr Wexner came under fire for his long friendship with the late sex offender Jeffrey Epstein. He employed Mr Epstein to manage his finances but cut ties with him in 2007. Mr Wexner said he was “embarrassed” by his friendship with Mr Epstein.
Commenting on why Victoria’s Secret was launching the new partnership now, Mr Waters told The New York Times: “I’ve known that we needed to change this brand for a long time, we just haven’t had the control of the company to be able to do it.”
Mr Waters joined L Brands in 2008, overseeing its international division, before taking over as Victoria’s Secret’s new boss in November last year.
RUAN-Badkid.96 is a Nigerian recording artist whose music refuses to live inside a single genre. Blending Afrobeat, Afrofusion, trap, hip-hop, melodic rap, R&B, and global influences, he creates records that move effortlessly between raw street energy, soulful storytelling, and infectious melodies. Whether delivering hard-hitting bars, emotional love songs, or rhythm-driven African records, his sound is defined by authenticity rather than limitation.
Inspired by both African culture and international music, RUAN-Badkid.96 embraces the confidence and ambition of global hip-hop while staying deeply connected to his roots. His lyrics explore love, heartbreak, betrayal, friendship, social injustice, hope, and the everyday realities of life. He doesn’t create music to follow trends, he creates music to reflect truth, emotion, and human experience.
Behind his fearless image is an artist who believes in kindness, equality, justice, and genuine human connection. His appearance may be intimidating, but his message is rooted in compassion and authenticity. Every record carries a piece of his journey, proving that strength and vulnerability can exist in the same voice.
For RUAN-Badkid.96, music is more than entertainment, it’s a language, a testimony, and a lifelong mission to connect with people through honesty, versatility, and unforgettable sound.
Entertainment Gists
Meet the Man Who Turned Hype Into a Science: Emmy Blaq, Nigeria’s G.O.A.T. of Hype
If you have ever been at a Nigerian event and found yourself on your feet before the main act even stepped on stage, there is a good chance a hype man was responsible. But not just any hype man. Emmy Blaq, born Ikechukwu Emmanuel Chima and raised in Auchi, Edo State, has spent the last few years quietly becoming the most talked-about name in that profession, and the Nigerian press has taken notice. Punch, Vanguard, The Guardian Nigeria, The Nation, and Independent Newspaper have all sat down with him, and every conversation leads back to the same thing: this man does not just make noise; he makes moments.
What makes Emmy Blaq different is the journey behind the energy. Before the stages, the collaborations with Waje on her “Waje 2.0” album, DJ Consequence, and DJ Kaywise on the massively streamed “Joor Party Mix” series, he was repairing generators, cutting hair, and sewing clothes in Auchi. His first professional hype gig happened at a local fast food spot called Valchi, and the crowd response that night changed everything. He told The Nation directly: “My passion for entertainment and desire to make people happy led me into the craft.” Punch also captured his bigger mission when he said that hype men deserve more than what they currently earn, a statement that sparked a real conversation across Nigerian entertainment circles.
With over 1.7 million TikTok followers, 23.6 million TikTok likes, a viral “Wife Material” challenge that landed on Pulse Nigeria’s top ten social media moments of 2021, and an international performance at the Cameroon International Music Festival that Cameroonian media described as electrifying, Emmy Blaq is not building toward something. He is already there. The G.O.A.T. of Hype is not a title he gave himself and hoped would stick. It is one the rooms keep confirming every single time he grabs the mic.
MANAGER PROFILE
Uncle Wisdom is a Lagos-based music executive and visionary leader known for blending structure, strategy, and creativity in artist management. With a background in Mathematics and Statistics from UNICROSS formerly, Cross River University Of Technology. He brings analytical precision into talent development, positioning artists for both creative excellence and commercial success.
CAREER JOURNEY
Began his career in 2017 as an event coordinator for Eksu Olofofo, where he gained foundational experience in live events and audience engagement. By 2018, he transitioned into full-time artist management, driven by a clear goal to build a more structured and results-oriented system within the music industry.
In 2019, Started working as a road manager for Barry Jhay, gaining hands-on experience in touring, logistics, and artist operations, a refined career and mental awareness coach . He was also instrumental behind Barry Jhay’s 2025 sold-out homecoming concert, a key moment that fueled momentum for a successful UK tour, including sold-out shows in London and Birmingham.
PHLOX MGMT
Founded from the ground up, Phlox Mgmt is a forward-thinking management company focused on Career coaching, A&R, artist development, and strategic positioning. The company is built on a clear philosophy:
Develop the sound. Define the brand. Position the artist to win.
Phlox Mgmt has connections with @Roadgod_of Roadgod Agency and connects artists with top-tier producers, engineers, and creatives, ensuring a refined sound and strong market presence. The company continues to grow as a trusted platform for emerging and established talent.
INDUSTRY NETWORK & COLLABORATIONS
Uncle Wisdom has built valuable relationships across the industry, working with and alongside talents such as:
Barry Jhay • Asake • Ceeza Milli • Berri Tiga • Laime • Spellz • and many others
LEADERSHIP APPROACH
John Wisdom operates with a long-term vision, focusing on structure, consistency, and execution. His approach goes beyond traditional management he builds systems around artists that support sustainable growth, strong branding, and global competitiveness.
CONTACT & SOCIALS
Instagram & X: @Johnwisdm @phlox_mgmt
TikTok: @unclewisdom7
Email: phloxentertainment@gmail.com
Phone: 08038448478 | 09015668027
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