Ibrahimovic said in a TV interview sports figures like James should not get involved as “it doesn’t look good”.
James fired back: “I will never shut up about things that are wrong.”
Pointing out Ibrahimovic’s own past complaints about racism in Sweden, James said: “I’m kinda the wrong guy to actually go at… I do my homework.”
The two are megastars in their respective sports.
Ibrahimovic, in an interview with UEFA and Discovery+ in Sweden, criticised the political activism of sports stars.
“Do what you’re good at. Do the category that you do. I play football because I’m the best at playing football, I’m no politician. If I’d been a politician, I would be doing politics.
“This is the first mistake famous people do when they become famous and come into a certain status. For me it is better to avoid certain topics and do what you’re best at doing, because otherwise it doesn’t look good.”
James’s response after his LA Lakers beat the Portland Trail Blazers on Friday night was unequivocal.
“I would never shut up about things that are wrong,” he said.
“I preach about my people and I preach about equality, social injustice, racism, systematic voter suppression, things that go on in our community.
“There’s no way I would ever just stick to sports, because I understand how powerful this platform and my voice is.”
James also appeared confused at Ibrahimovic’s statements, as the football star has regularly spoken out against racism.
James said: “He’s the guy who said in Sweden, he was talking about the same things, because his last name wasn’t a [traditional Swedish] last name, he felt like there was some racism going on when he was out on the pitch.”
Ibrahimovic did indeed in 2018 tell French broadcaster Canal+ he did not receive the same treatment as other Swedish athletes, saying: “This is about racism. I don’t say there is racism, but I say there is undercover racism.”
He was similarly outspoken talking to the BBC in December.
But he has also had to defend himself, particularly after certain comments to Romelu Lukaku in a heated exchange in January’s derby with Inter Milan.
For his part James has faced criticism for his political activism before.
He clashed with then President Donald Trump over the act of kneeling to protest against systemic racism.
Fox News journalist Laura Ingraham told him to “shut up and dribble”.
Tale of the tape…
Zlatan Ibrahimovic, 39, is an ex-Sweden international who has played in the top division of seven countries in a career that started more than two decades ago.
He has won more than 30 trophies, scored more than 500 career goals and is still going strong in the top leagues at 39 – now back with AC Milan.
Before that he was with the Galaxy in Los Angeles – James’s current home town.
LeBron James, 36, is widely considered one of the greatest players in NBA history.
He has won the NBA title with three different franchises – the Cleveland Cavaliers, Miami Heat and Los Angeles Lakers – and has been the finals MVP for all of them.
RUAN-Badkid.96 is a Nigerian recording artist whose music refuses to live inside a single genre. Blending Afrobeat, Afrofusion, trap, hip-hop, melodic rap, R&B, and global influences, he creates records that move effortlessly between raw street energy, soulful storytelling, and infectious melodies. Whether delivering hard-hitting bars, emotional love songs, or rhythm-driven African records, his sound is defined by authenticity rather than limitation.
Inspired by both African culture and international music, RUAN-Badkid.96 embraces the confidence and ambition of global hip-hop while staying deeply connected to his roots. His lyrics explore love, heartbreak, betrayal, friendship, social injustice, hope, and the everyday realities of life. He doesn’t create music to follow trends, he creates music to reflect truth, emotion, and human experience.
Behind his fearless image is an artist who believes in kindness, equality, justice, and genuine human connection. His appearance may be intimidating, but his message is rooted in compassion and authenticity. Every record carries a piece of his journey, proving that strength and vulnerability can exist in the same voice.
For RUAN-Badkid.96, music is more than entertainment, it’s a language, a testimony, and a lifelong mission to connect with people through honesty, versatility, and unforgettable sound.
Entertainment Gists
Meet the Man Who Turned Hype Into a Science: Emmy Blaq, Nigeria’s G.O.A.T. of Hype
If you have ever been at a Nigerian event and found yourself on your feet before the main act even stepped on stage, there is a good chance a hype man was responsible. But not just any hype man. Emmy Blaq, born Ikechukwu Emmanuel Chima and raised in Auchi, Edo State, has spent the last few years quietly becoming the most talked-about name in that profession, and the Nigerian press has taken notice. Punch, Vanguard, The Guardian Nigeria, The Nation, and Independent Newspaper have all sat down with him, and every conversation leads back to the same thing: this man does not just make noise; he makes moments.
What makes Emmy Blaq different is the journey behind the energy. Before the stages, the collaborations with Waje on her “Waje 2.0” album, DJ Consequence, and DJ Kaywise on the massively streamed “Joor Party Mix” series, he was repairing generators, cutting hair, and sewing clothes in Auchi. His first professional hype gig happened at a local fast food spot called Valchi, and the crowd response that night changed everything. He told The Nation directly: “My passion for entertainment and desire to make people happy led me into the craft.” Punch also captured his bigger mission when he said that hype men deserve more than what they currently earn, a statement that sparked a real conversation across Nigerian entertainment circles.
With over 1.7 million TikTok followers, 23.6 million TikTok likes, a viral “Wife Material” challenge that landed on Pulse Nigeria’s top ten social media moments of 2021, and an international performance at the Cameroon International Music Festival that Cameroonian media described as electrifying, Emmy Blaq is not building toward something. He is already there. The G.O.A.T. of Hype is not a title he gave himself and hoped would stick. It is one the rooms keep confirming every single time he grabs the mic.
MANAGER PROFILE
Uncle Wisdom is a Lagos-based music executive and visionary leader known for blending structure, strategy, and creativity in artist management. With a background in Mathematics and Statistics from UNICROSS formerly, Cross River University Of Technology. He brings analytical precision into talent development, positioning artists for both creative excellence and commercial success.
CAREER JOURNEY
Began his career in 2017 as an event coordinator for Eksu Olofofo, where he gained foundational experience in live events and audience engagement. By 2018, he transitioned into full-time artist management, driven by a clear goal to build a more structured and results-oriented system within the music industry.
In 2019, Started working as a road manager for Barry Jhay, gaining hands-on experience in touring, logistics, and artist operations, a refined career and mental awareness coach . He was also instrumental behind Barry Jhay’s 2025 sold-out homecoming concert, a key moment that fueled momentum for a successful UK tour, including sold-out shows in London and Birmingham.
PHLOX MGMT
Founded from the ground up, Phlox Mgmt is a forward-thinking management company focused on Career coaching, A&R, artist development, and strategic positioning. The company is built on a clear philosophy:
Develop the sound. Define the brand. Position the artist to win.
Phlox Mgmt has connections with @Roadgod_of Roadgod Agency and connects artists with top-tier producers, engineers, and creatives, ensuring a refined sound and strong market presence. The company continues to grow as a trusted platform for emerging and established talent.
INDUSTRY NETWORK & COLLABORATIONS
Uncle Wisdom has built valuable relationships across the industry, working with and alongside talents such as:
Barry Jhay • Asake • Ceeza Milli • Berri Tiga • Laime • Spellz • and many others
LEADERSHIP APPROACH
John Wisdom operates with a long-term vision, focusing on structure, consistency, and execution. His approach goes beyond traditional management he builds systems around artists that support sustainable growth, strong branding, and global competitiveness.
CONTACT & SOCIALS
Instagram & X: @Johnwisdm @phlox_mgmt
TikTok: @unclewisdom7
Email: phloxentertainment@gmail.com
Phone: 08038448478 | 09015668027
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