Music mogul, JAY-Z, has revealed how he has been living with his family and staying productive during quarantine.
Over the first few months of 2021, Jay-Z has launched his own cannabis brand, sold half of his champagne brand Armand de Brignac to LVMH Moët Hennessy Louis Vuitton and sold a majority ownership stake in TIDAL to Square, Inc.
In a rare interview with The Sunday Times to promote his partnership with Puma as creative director, Jay-Z, 51, discussed his life in lockdown with Beyoncé and their three children.
“In the beginning it was time for everyone to sit down and really connect, and really focus on family and being together, and take this time to learn more about each other,” says JAY-Z.
“And then, as it wore on, it’s like, ‘OK, all right, what is the new normal?’”
“If anything came from this,” Jay says of the pandemic, “it’s that we have to recognize that we’re all connected. It’s a metaphor for how connected we are.”
He also revealed he has no plans to tour in the near future.
“I’m not planning it, but I’m definitely missing it,” he says.
During the zoom call interview, Jay takes a moment to acknowledge his youngest daughter off camera. “Hiii, beautiful!” he says while blowing kisses.
“That’s my youngest daughter, Rumi.”
Despite his many businesses Jay-Z says family remains his “foundation.”
“Feeling loved is the most important thing a child needs, you know? Not ‘Here’s this business that I’m going to hand over to you, that I’m creating for you,’” says JAY-Z.
“What if my child doesn’t want to be in music or sports? I have no idea, right? But as long as your child feels supported, and feels loved, I think anything is possible.”
He adds, “Just make sure we provide a loving environment, be very attentive to who they want to be. It’s easy for us, as human beings, to want our children to do certain things, but we have no idea. We’re just guides.”
Following the trial of Derek Chauvin for George Floyd’s murder, Jay-Z says says there’s still a long way to go but acknowledges that progress has been made.
“As a human race we’re still on basic things. We’re still on Stop Asian Hate. We can’t sit and cry over spilt milk, but we do have to acknowledge that there’s milk, right?” he says, adding, “Are we here today? No. Are we further than 50 years ago? Yes.”
Although he rarely uses social media, Jayz says its necessary for today’s stars.
“You can’t give someone a microphone for 24 hours a day and [have them] not think they have to use it!” he says. “These kids, it’s unbelievable. Imagine having a microphone and you’re asked about social justice questions at 18 years old?
It’s like, ‘What? I’m meant to know the answer, and if I don’t answer the correct way, if I don’t say everything right, even if my intentions are right, and I don’t say the same right thing, it’s going to be everywhere.’”
Speaking about how he’ll like to be remembered Jay Z said;. “I have no idea,”
“I’m not beyond ego, right? Hopefully they speak of me [with] the names of Bob Marley and all the greats. But that’s not for me to say.”
When asked what he’s most proud of, he responds, “I’m most proud of overcoming my circumstances and providing opportunity for people who look like me and who came from the same situation that I’ve come from.”
RUAN-Badkid.96 is a Nigerian recording artist whose music refuses to live inside a single genre. Blending Afrobeat, Afrofusion, trap, hip-hop, melodic rap, R&B, and global influences, he creates records that move effortlessly between raw street energy, soulful storytelling, and infectious melodies. Whether delivering hard-hitting bars, emotional love songs, or rhythm-driven African records, his sound is defined by authenticity rather than limitation.
Inspired by both African culture and international music, RUAN-Badkid.96 embraces the confidence and ambition of global hip-hop while staying deeply connected to his roots. His lyrics explore love, heartbreak, betrayal, friendship, social injustice, hope, and the everyday realities of life. He doesn’t create music to follow trends, he creates music to reflect truth, emotion, and human experience.
Behind his fearless image is an artist who believes in kindness, equality, justice, and genuine human connection. His appearance may be intimidating, but his message is rooted in compassion and authenticity. Every record carries a piece of his journey, proving that strength and vulnerability can exist in the same voice.
For RUAN-Badkid.96, music is more than entertainment, it’s a language, a testimony, and a lifelong mission to connect with people through honesty, versatility, and unforgettable sound.
Entertainment Gists
Meet the Man Who Turned Hype Into a Science: Emmy Blaq, Nigeria’s G.O.A.T. of Hype
If you have ever been at a Nigerian event and found yourself on your feet before the main act even stepped on stage, there is a good chance a hype man was responsible. But not just any hype man. Emmy Blaq, born Ikechukwu Emmanuel Chima and raised in Auchi, Edo State, has spent the last few years quietly becoming the most talked-about name in that profession, and the Nigerian press has taken notice. Punch, Vanguard, The Guardian Nigeria, The Nation, and Independent Newspaper have all sat down with him, and every conversation leads back to the same thing: this man does not just make noise; he makes moments.
What makes Emmy Blaq different is the journey behind the energy. Before the stages, the collaborations with Waje on her “Waje 2.0” album, DJ Consequence, and DJ Kaywise on the massively streamed “Joor Party Mix” series, he was repairing generators, cutting hair, and sewing clothes in Auchi. His first professional hype gig happened at a local fast food spot called Valchi, and the crowd response that night changed everything. He told The Nation directly: “My passion for entertainment and desire to make people happy led me into the craft.” Punch also captured his bigger mission when he said that hype men deserve more than what they currently earn, a statement that sparked a real conversation across Nigerian entertainment circles.
With over 1.7 million TikTok followers, 23.6 million TikTok likes, a viral “Wife Material” challenge that landed on Pulse Nigeria’s top ten social media moments of 2021, and an international performance at the Cameroon International Music Festival that Cameroonian media described as electrifying, Emmy Blaq is not building toward something. He is already there. The G.O.A.T. of Hype is not a title he gave himself and hoped would stick. It is one the rooms keep confirming every single time he grabs the mic.
MANAGER PROFILE
Uncle Wisdom is a Lagos-based music executive and visionary leader known for blending structure, strategy, and creativity in artist management. With a background in Mathematics and Statistics from UNICROSS formerly, Cross River University Of Technology. He brings analytical precision into talent development, positioning artists for both creative excellence and commercial success.
CAREER JOURNEY
Began his career in 2017 as an event coordinator for Eksu Olofofo, where he gained foundational experience in live events and audience engagement. By 2018, he transitioned into full-time artist management, driven by a clear goal to build a more structured and results-oriented system within the music industry.
In 2019, Started working as a road manager for Barry Jhay, gaining hands-on experience in touring, logistics, and artist operations, a refined career and mental awareness coach . He was also instrumental behind Barry Jhay’s 2025 sold-out homecoming concert, a key moment that fueled momentum for a successful UK tour, including sold-out shows in London and Birmingham.
PHLOX MGMT
Founded from the ground up, Phlox Mgmt is a forward-thinking management company focused on Career coaching, A&R, artist development, and strategic positioning. The company is built on a clear philosophy:
Develop the sound. Define the brand. Position the artist to win.
Phlox Mgmt has connections with @Roadgod_of Roadgod Agency and connects artists with top-tier producers, engineers, and creatives, ensuring a refined sound and strong market presence. The company continues to grow as a trusted platform for emerging and established talent.
INDUSTRY NETWORK & COLLABORATIONS
Uncle Wisdom has built valuable relationships across the industry, working with and alongside talents such as:
Barry Jhay • Asake • Ceeza Milli • Berri Tiga • Laime • Spellz • and many others
LEADERSHIP APPROACH
John Wisdom operates with a long-term vision, focusing on structure, consistency, and execution. His approach goes beyond traditional management he builds systems around artists that support sustainable growth, strong branding, and global competitiveness.
CONTACT & SOCIALS
Instagram & X: @Johnwisdm @phlox_mgmt
TikTok: @unclewisdom7
Email: phloxentertainment@gmail.com
Phone: 08038448478 | 09015668027
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