Fat Joe and Ja Rule VERZUZ battle took place last night at the theater at Madison Square Garden in New York.
The New York battle had several guests, an intermission, and lots of smack talking between the two rappers even though they had no real beef between them.
The evening kicked off in party mode and dance hits from the ‘80s including “Candy Girl” by New Edition, “You Called me and Told Me” by Jeff Redd, “Don’t be Cruel” by Bobby Brown, and “Remember the Time” by Michael Jackson set the tone for the crowd.
Technician the DJ changed the vibe by kicking off his set with jams from Biggie Smalls, JAY-Z, Styles P, Fabolous, Nas, Wu-Tang and more New York legends. He even played some 50 Cent tracks, a move suggested to be targeted at Ja Rule as the rapper is his arch-enemy.
Terror Squad’s Fat Joe took the stage first before Murder Inc.’s Ja Rule brought the energy in return.
While Joe taunted Ja for his current relevance by asking “Where you been the last ten years?”, Ja maintained that his short run in the spotlight still eclipsed Joe’s multi-decade track record of hit-making.
Both rappers took fans back to their breakout hits. Fat Joe dusted off “Flow Joe” from his 1993 debut, and Ja Rule reached back for his 2000 Grammy-nominated “It’s Murda” featuring DMX and JAY-Z. After he played “Can I Get a What What,” Joe called him out for all the features with Hov.
The first special guest was the first lady of Terror Squad: Remy Ma who performed her verse on “Ante Up (Remix)”. She rocked the stage in a yellow leopard print cropped bubble jacket and matching hot pants. While Ja Rule was rapping along, Remy took a shot at him right in his face.
As the battle went on, it became clear that the terror squad star’s strength was in his high profile collaborations and he also bragged about the artists he put on (DJ Khaled, Big Pun) and how rich they are.
When Fat Joe laid claim to songs like “Still Not a Player”, Ja pushed back by saying “That’s not your record!” Joe fired back by saying “I was the executive producer”, to which Ja interjected with “That don’t count!”.
When Joe teased Ja for doing more singing than rapping, Ja reveled in the acknowledgement that he was ahead of his time. Ja said “I’m the singing rapper! I started this shit! You getting bodied by a singing rapper!“
The terror squad star also made frequent references to Ja Rule’s disastrous Fyre Festival, mocking the “Baloney sandwiches” from infamous reports about the festival’s catering.
As Ja Rule’s DJ began to play “Put It On Me,” featured artists Lil’ Mo and Vita joined the stage for in-person features for the first time in almost two decades for a timeless Murder Inc. reunion.
When Fat Joe tried to cut off Ja Rule by saying “Yesterday’s hits are not today’s hits, the Queens rapper reached out to the crowd and said “When I say hits, you say classics!”
Tensions got high when Ja played “Rainy Dayz” by Mary J. Blige. Joe talked through the track, but as a counter, when Joey pulled out “Another Round,” Ja assumed his role as the first “singing rapper” and accompanied his opponent with the vocals.
Nelly was called in as Fat Joe’s reinforcement and they both performed “Get It Poppin’” from his 2005 album, All Or Nothing. Scott Storch who produced the song was in the Instagram comments reminding fans that he’s the GOAT.
As Princess of Hip Hop and R&B, Ashanti took the stage, fans went wild. Donned in all black leather, the Long Island doll stole the show as she tipped around the stage in thigh-high laced heels and jet black shades following her ex-boyfriend’s appearance. Fat Joe also pulled her in for a performance of their collaboration What’s Luv”.
Fat Joe later brought Remy Ma and Ashanti back out to the stage, saying he got them something special. He handed them both huge gift which he asked them to open. When the boxes were opened on stage, the two female superstars showed off two brand new Birkins.
Wrapping up the battle, both artists brought their entourage to perform anthem “New York” from Ja Rule’s 2000 album R.U.L.E. Fat Joe was featured on the song and past Verzuz performer Jadakiss surprisingly joined them. With one arm around the other, Fat Joe and Ja Rule ended the battle by saying “Yesterday’s price is not today’s price!”
The showed pull in over 400k fans on Instagram. The comments section was quite lively with appearances from Diddy, Khaled, and many many more.
When 50 Cent’s beef with Ja Rule was brought up in the Instagram comment section, Murder Inc. founder Irv Gotti took shots by writing “All y’all talking that 50 shit. All good. He got beat up stabbed up. Shot up. And sued us. That’s all I’m gonna say. Your hero ain’t what you think he is. Period. And Facts.”
RUAN-Badkid.96 is a Nigerian recording artist whose music refuses to live inside a single genre. Blending Afrobeat, Afrofusion, trap, hip-hop, melodic rap, R&B, and global influences, he creates records that move effortlessly between raw street energy, soulful storytelling, and infectious melodies. Whether delivering hard-hitting bars, emotional love songs, or rhythm-driven African records, his sound is defined by authenticity rather than limitation.
Inspired by both African culture and international music, RUAN-Badkid.96 embraces the confidence and ambition of global hip-hop while staying deeply connected to his roots. His lyrics explore love, heartbreak, betrayal, friendship, social injustice, hope, and the everyday realities of life. He doesn’t create music to follow trends, he creates music to reflect truth, emotion, and human experience.
Behind his fearless image is an artist who believes in kindness, equality, justice, and genuine human connection. His appearance may be intimidating, but his message is rooted in compassion and authenticity. Every record carries a piece of his journey, proving that strength and vulnerability can exist in the same voice.
For RUAN-Badkid.96, music is more than entertainment, it’s a language, a testimony, and a lifelong mission to connect with people through honesty, versatility, and unforgettable sound.
Entertainment Gists
Meet the Man Who Turned Hype Into a Science: Emmy Blaq, Nigeria’s G.O.A.T. of Hype
If you have ever been at a Nigerian event and found yourself on your feet before the main act even stepped on stage, there is a good chance a hype man was responsible. But not just any hype man. Emmy Blaq, born Ikechukwu Emmanuel Chima and raised in Auchi, Edo State, has spent the last few years quietly becoming the most talked-about name in that profession, and the Nigerian press has taken notice. Punch, Vanguard, The Guardian Nigeria, The Nation, and Independent Newspaper have all sat down with him, and every conversation leads back to the same thing: this man does not just make noise; he makes moments.
What makes Emmy Blaq different is the journey behind the energy. Before the stages, the collaborations with Waje on her “Waje 2.0” album, DJ Consequence, and DJ Kaywise on the massively streamed “Joor Party Mix” series, he was repairing generators, cutting hair, and sewing clothes in Auchi. His first professional hype gig happened at a local fast food spot called Valchi, and the crowd response that night changed everything. He told The Nation directly: “My passion for entertainment and desire to make people happy led me into the craft.” Punch also captured his bigger mission when he said that hype men deserve more than what they currently earn, a statement that sparked a real conversation across Nigerian entertainment circles.
With over 1.7 million TikTok followers, 23.6 million TikTok likes, a viral “Wife Material” challenge that landed on Pulse Nigeria’s top ten social media moments of 2021, and an international performance at the Cameroon International Music Festival that Cameroonian media described as electrifying, Emmy Blaq is not building toward something. He is already there. The G.O.A.T. of Hype is not a title he gave himself and hoped would stick. It is one the rooms keep confirming every single time he grabs the mic.
MANAGER PROFILE
Uncle Wisdom is a Lagos-based music executive and visionary leader known for blending structure, strategy, and creativity in artist management. With a background in Mathematics and Statistics from UNICROSS formerly, Cross River University Of Technology. He brings analytical precision into talent development, positioning artists for both creative excellence and commercial success.
CAREER JOURNEY
Began his career in 2017 as an event coordinator for Eksu Olofofo, where he gained foundational experience in live events and audience engagement. By 2018, he transitioned into full-time artist management, driven by a clear goal to build a more structured and results-oriented system within the music industry.
In 2019, Started working as a road manager for Barry Jhay, gaining hands-on experience in touring, logistics, and artist operations, a refined career and mental awareness coach . He was also instrumental behind Barry Jhay’s 2025 sold-out homecoming concert, a key moment that fueled momentum for a successful UK tour, including sold-out shows in London and Birmingham.
PHLOX MGMT
Founded from the ground up, Phlox Mgmt is a forward-thinking management company focused on Career coaching, A&R, artist development, and strategic positioning. The company is built on a clear philosophy:
Develop the sound. Define the brand. Position the artist to win.
Phlox Mgmt has connections with @Roadgod_of Roadgod Agency and connects artists with top-tier producers, engineers, and creatives, ensuring a refined sound and strong market presence. The company continues to grow as a trusted platform for emerging and established talent.
INDUSTRY NETWORK & COLLABORATIONS
Uncle Wisdom has built valuable relationships across the industry, working with and alongside talents such as:
Barry Jhay • Asake • Ceeza Milli • Berri Tiga • Laime • Spellz • and many others
LEADERSHIP APPROACH
John Wisdom operates with a long-term vision, focusing on structure, consistency, and execution. His approach goes beyond traditional management he builds systems around artists that support sustainable growth, strong branding, and global competitiveness.
CONTACT & SOCIALS
Instagram & X: @Johnwisdm @phlox_mgmt
TikTok: @unclewisdom7
Email: phloxentertainment@gmail.com
Phone: 08038448478 | 09015668027
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