To bathe or not to bathe? That is the question being widely debated this week after Hollywood couple Ashton Kutcher and Mila Kunis revealed they didn’t fully bathe their kids every day.
“I wasn’t that parent that bathed my newborns ever,” Kunis told the Armchair Expert podcast last month.
“If you can see the dirt on them, clean them,” added Kutcher. “Otherwise, there’s no point.”
The A-list couple’s comments caused quite a stink with many people online, but they’ve now poked fun at the controversy in a new Instagram video.
The pair made light of the debate after several other celebrities and thousands of their social media followers waded in to the issue of how often parents should wash their kids (and themselves).
How did this all start?
A debate about the cleanliness of the couple’s approach was initially sparked in July, after podcast host Dax Shepard told his co-host Monica Padman that using soap everyday rids the body of its natural oils.
“I didn’t have hot water growing up as a child so I didn’t shower very much anyway,” said Kunis, referring to her childhood in the Soviet Union. “But when I had children, I also didn’t wash them every day. I wasn’t that parent that bathed my newborns – ever.”
The Black Swan and Forgetting Sarah Marshall actress, who also provides the voice of Meg Griffin on Family Guy, added that she washed her face twice a day.
Kutcher said he washed his “armpits and my crotch daily” and threw water on his face after a work out “to get all the salts out”.
Kristen Bell, who has two daughters with Shepard, later told The View: “I’m a big fan of waiting for the stink. Once you catch a whiff, that’s biology’s way of letting you know you need to clean it up… So, I don’t hate what [Kunis and Kutcher] are doing.”
Who else has waded in?
Reacting at the time, Dwayne “The Rock” Johnson, said he was in favour of a daily shower.
“Nope, I’m the opposite of a ‘not washing themselves’ celeb,” tweeted the wrestler-turned-actor. “Shower (cold) when I roll outta bed to get my day rollin’. Shower (warm) after my workout before work. Shower (hot) after I get home from work. Face wash, body wash, exfoliate and I sing (off key) in the shower.”
Aquaman star Jason Momoa agreed with his daily shower stance, telling Access Hollywood: “I’m not starting any trends, I shower, trust me, I shower. I’m Aquaman, I’m in the water, don’t worry about it. I’m Hawaiian, we got saltwater on me, we good.”
Rapper Cardi B tweeted: “Wassup with people saying they don’t shower? It’s giving itchy,” adding a suspicious-face emoji to her post.
“Before you lot even ask: in this house, we bathe,” tweeted Queen & Slim actress Jodie Turner-Smith
Brooklyn Nine-Nine star Terry Crews landed somewhere in the middle, commenting: “First of all, if you ain’t been sweating, you don’t need to shower. But I spend all day sweating, all the time, running and working out, and it ain’t nice… So I’ve got to get clean.”
What’s Ashton and Mila’s new video?
In a video uploaded to Kutcher’s Instagram page on Wednesday, the pair can be seen in their bathroom while one of their two young children, out of shot, is in the bath/shower.
“You’re putting water on the children?” Kutcher asked Kunis jokingly. “Are you trying to melt them? Are you trying to injure them with water? This is ridiculous. What’s going on?”
Kunis tried to stifle her laughter at her husband’s tongue-in-cheek comments, telling him: “We’re bathing our children.”
“That’s like the fourth time this week,” Kutcher responded. “Their body oils are going to be destroyed.”
The actor captioned the video: “This bathing thing is out of hand. #KutcherBathroomTalks.”
How often should you wash yourself?
Many people shower daily, however, if you’re not doing anything too strenuous, you can shower every other day, not smell offensive and ensure your skin retains those vital oils that too much washing depletes.
There’s no hard and fast rule for this although dermatologists agree that as a society, we shower too often.
All skin is different though and if, for example, you exercise every day, it’s important to shower after each workout or you may start to smell bad in polite company.
Feet are the exception here. Experts recommend washing your feet with mild soap (especially between the toes) every day and drying them thoroughly afterwards.
With newborn children and infants, daily bathing can do more harm than good to their delicate skin. The American Academy of Dermatology says a daily bath is fine for children aged between six and 11, but that they don’t necessarily need more than one or two a week, unless they get dirty, sweaty or go swimming.
But hygiene isn’t the only consideration – bath time can also be a useful, fun and comforting part of the daily routine. Research has suggested that both bathing and steady routines can help with sleep.
RUAN-Badkid.96 is a Nigerian recording artist whose music refuses to live inside a single genre. Blending Afrobeat, Afrofusion, trap, hip-hop, melodic rap, R&B, and global influences, he creates records that move effortlessly between raw street energy, soulful storytelling, and infectious melodies. Whether delivering hard-hitting bars, emotional love songs, or rhythm-driven African records, his sound is defined by authenticity rather than limitation.
Inspired by both African culture and international music, RUAN-Badkid.96 embraces the confidence and ambition of global hip-hop while staying deeply connected to his roots. His lyrics explore love, heartbreak, betrayal, friendship, social injustice, hope, and the everyday realities of life. He doesn’t create music to follow trends, he creates music to reflect truth, emotion, and human experience.
Behind his fearless image is an artist who believes in kindness, equality, justice, and genuine human connection. His appearance may be intimidating, but his message is rooted in compassion and authenticity. Every record carries a piece of his journey, proving that strength and vulnerability can exist in the same voice.
For RUAN-Badkid.96, music is more than entertainment, it’s a language, a testimony, and a lifelong mission to connect with people through honesty, versatility, and unforgettable sound.
Entertainment Gists
Meet the Man Who Turned Hype Into a Science: Emmy Blaq, Nigeria’s G.O.A.T. of Hype
If you have ever been at a Nigerian event and found yourself on your feet before the main act even stepped on stage, there is a good chance a hype man was responsible. But not just any hype man. Emmy Blaq, born Ikechukwu Emmanuel Chima and raised in Auchi, Edo State, has spent the last few years quietly becoming the most talked-about name in that profession, and the Nigerian press has taken notice. Punch, Vanguard, The Guardian Nigeria, The Nation, and Independent Newspaper have all sat down with him, and every conversation leads back to the same thing: this man does not just make noise; he makes moments.
What makes Emmy Blaq different is the journey behind the energy. Before the stages, the collaborations with Waje on her “Waje 2.0” album, DJ Consequence, and DJ Kaywise on the massively streamed “Joor Party Mix” series, he was repairing generators, cutting hair, and sewing clothes in Auchi. His first professional hype gig happened at a local fast food spot called Valchi, and the crowd response that night changed everything. He told The Nation directly: “My passion for entertainment and desire to make people happy led me into the craft.” Punch also captured his bigger mission when he said that hype men deserve more than what they currently earn, a statement that sparked a real conversation across Nigerian entertainment circles.
With over 1.7 million TikTok followers, 23.6 million TikTok likes, a viral “Wife Material” challenge that landed on Pulse Nigeria’s top ten social media moments of 2021, and an international performance at the Cameroon International Music Festival that Cameroonian media described as electrifying, Emmy Blaq is not building toward something. He is already there. The G.O.A.T. of Hype is not a title he gave himself and hoped would stick. It is one the rooms keep confirming every single time he grabs the mic.
MANAGER PROFILE
Uncle Wisdom is a Lagos-based music executive and visionary leader known for blending structure, strategy, and creativity in artist management. With a background in Mathematics and Statistics from UNICROSS formerly, Cross River University Of Technology. He brings analytical precision into talent development, positioning artists for both creative excellence and commercial success.
CAREER JOURNEY
Began his career in 2017 as an event coordinator for Eksu Olofofo, where he gained foundational experience in live events and audience engagement. By 2018, he transitioned into full-time artist management, driven by a clear goal to build a more structured and results-oriented system within the music industry.
In 2019, Started working as a road manager for Barry Jhay, gaining hands-on experience in touring, logistics, and artist operations, a refined career and mental awareness coach . He was also instrumental behind Barry Jhay’s 2025 sold-out homecoming concert, a key moment that fueled momentum for a successful UK tour, including sold-out shows in London and Birmingham.
PHLOX MGMT
Founded from the ground up, Phlox Mgmt is a forward-thinking management company focused on Career coaching, A&R, artist development, and strategic positioning. The company is built on a clear philosophy:
Develop the sound. Define the brand. Position the artist to win.
Phlox Mgmt has connections with @Roadgod_of Roadgod Agency and connects artists with top-tier producers, engineers, and creatives, ensuring a refined sound and strong market presence. The company continues to grow as a trusted platform for emerging and established talent.
INDUSTRY NETWORK & COLLABORATIONS
Uncle Wisdom has built valuable relationships across the industry, working with and alongside talents such as:
Barry Jhay • Asake • Ceeza Milli • Berri Tiga • Laime • Spellz • and many others
LEADERSHIP APPROACH
John Wisdom operates with a long-term vision, focusing on structure, consistency, and execution. His approach goes beyond traditional management he builds systems around artists that support sustainable growth, strong branding, and global competitiveness.
CONTACT & SOCIALS
Instagram & X: @Johnwisdm @phlox_mgmt
TikTok: @unclewisdom7
Email: phloxentertainment@gmail.com
Phone: 08038448478 | 09015668027
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