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Adidas Launches Probe into Allegations Against Kanye West

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Musician Kanye West, who legally goes by the name Ye, has courted controversy over last few months

Adidas said it initiated the probe after receiving an anonymous letter making several allegations against the musician.

Adidas has said it has launched an investigation into allegations of inappropriate behaviour by Kanye West after the German sporting goods maker last month ended its partnership with the rapper and fashion designer.

Adidas said it initiated the probe after receiving an anonymous letter making several allegations against the musician, who now goes by Ye.

The investigation follows a report by Rolling Stone magazine that detailed alleged incidents of inappropriate behaviour by Ye towards staff and prospective employees. Rolling Stone cited interviews with more than two dozen former Yeezy and Adidas staff.

According to the magazine, former members of the team sent an anonymous letter to Adidas in which they said senior leaders at the company were aware of Ye’s behaviour but had turned a “blind eye” and “turned their moral compass off”.

“It is currently not clear whether the accusations made in an anonymous letter are true,” an Adidas spokesperson said in a statement to Reuters.

“However, we take these allegations very seriously and have taken the decision to launch an independent investigation of the matter immediately to address the allegations.”

Ye could not be immediately reached for comment. News of the probe was first reported by the Financial Times on Thursday.

According to the Financial Times, Germany’s third-largest asset manager, Union Investment, wrote to Adidas on Thursday asking for more information about the claims.

Union Investment did not immediately respond to Reuters’ request for comment.

Ye has courted controversy in recent months by publicly ending major corporate tie-ups and making outbursts on social media against other celebrities. His Twitter and Instagram accounts were restricted, with the social media platforms removing some of his posts that users condemned for being anti-Semitic.

SOURCE: REUTERS

Entertainment Gists

RUAN-Badkid.96: The Unfiltered Voice Recommitting African Sound to Truth

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RUAN-Badkid.96 is a Nigerian recording artist whose music refuses to live inside a single genre. Blending Afrobeat, Afrofusion, trap, hip-hop, melodic rap, R&B, and global influences, he creates records that move effortlessly between raw street energy, soulful storytelling, and infectious melodies. Whether delivering hard-hitting bars, emotional love songs, or rhythm-driven African records, his sound is defined by authenticity rather than limitation.

Inspired by both African culture and international music, RUAN-Badkid.96 embraces the confidence and ambition of global hip-hop while staying deeply connected to his roots. His lyrics explore love, heartbreak, betrayal, friendship, social injustice, hope, and the everyday realities of life. He doesn’t create music to follow trends, he creates music to reflect truth, emotion, and human experience.

Behind his fearless image is an artist who believes in kindness, equality, justice, and genuine human connection. His appearance may be intimidating, but his message is rooted in compassion and authenticity. Every record carries a piece of his journey, proving that strength and vulnerability can exist in the same voice.

For RUAN-Badkid.96, music is more than entertainment, it’s a language, a testimony, and a lifelong mission to connect with people through honesty, versatility, and unforgettable sound.

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Meet the Man Who Turned Hype Into a Science: Emmy Blaq, Nigeria’s G.O.A.T. of Hype

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If you have ever been at a Nigerian event and found yourself on your feet before the main act even stepped on stage, there is a good chance a hype man was responsible. But not just any hype man. Emmy Blaq, born Ikechukwu Emmanuel Chima and raised in Auchi, Edo State, has spent the last few years quietly becoming the most talked-about name in that profession, and the Nigerian press has taken notice. Punch, Vanguard, The Guardian Nigeria, The Nation, and Independent Newspaper have all sat down with him, and every conversation leads back to the same thing: this man does not just make noise; he makes moments.
What makes Emmy Blaq different is the journey behind the energy. Before the stages, the collaborations with Waje on her “Waje 2.0” album, DJ Consequence, and DJ Kaywise on the massively streamed “Joor Party Mix” series, he was repairing generators, cutting hair, and sewing clothes in Auchi. His first professional hype gig happened at a local fast food spot called Valchi, and the crowd response that night changed everything. He told The Nation directly: “My passion for entertainment and desire to make people happy led me into the craft.” Punch also captured his bigger mission when he said that hype men deserve more than what they currently earn, a statement that sparked a real conversation across Nigerian entertainment circles.
With over 1.7 million TikTok followers, 23.6 million TikTok likes, a viral “Wife Material” challenge that landed on Pulse Nigeria’s top ten social media moments of 2021, and an international performance at the Cameroon International Music Festival that Cameroonian media described as electrifying, Emmy Blaq is not building toward something. He is already there. The G.O.A.T. of Hype is not a title he gave himself and hoped would stick. It is one the rooms keep confirming every single time he grabs the mic.

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Uncle Wisdom The Mind Behind The Motion – Talent Manager/A&R

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MANAGER PROFILE
Uncle Wisdom is a Lagos-based music executive and visionary leader known for blending structure, strategy, and creativity in artist management. With a background in Mathematics and Statistics from UNICROSS formerly, Cross River University Of Technology. He brings analytical precision into talent development, positioning artists for both creative excellence and commercial success.

CAREER JOURNEY
Began his career in 2017 as an event coordinator for Eksu Olofofo, where he gained foundational experience in live events and audience engagement. By 2018, he transitioned into full-time artist management, driven by a clear goal to build a more structured and results-oriented system within the music industry.

In 2019, Started working as a road manager for Barry Jhay, gaining hands-on experience in touring, logistics, and artist operations, a refined career and mental awareness coach . He was also instrumental behind Barry Jhay’s 2025 sold-out homecoming concert, a key moment that fueled momentum for a successful UK tour, including sold-out shows in London and Birmingham.

PHLOX MGMT
Founded from the ground up, Phlox Mgmt is a forward-thinking management company focused on Career coaching, A&R, artist development, and strategic positioning. The company is built on a clear philosophy:
Develop the sound. Define the brand. Position the artist to win.

Phlox Mgmt has connections with @Roadgod_of Roadgod Agency and connects artists with top-tier producers, engineers, and creatives, ensuring a refined sound and strong market presence. The company continues to grow as a trusted platform for emerging and established talent.

INDUSTRY NETWORK & COLLABORATIONS
Uncle Wisdom has built valuable relationships across the industry, working with and alongside talents such as:
Barry Jhay • Asake • Ceeza Milli • Berri Tiga • Laime • Spellz • and many others

LEADERSHIP APPROACH
John Wisdom operates with a long-term vision, focusing on structure, consistency, and execution. His approach goes beyond traditional management he builds systems around artists that support sustainable growth, strong branding, and global competitiveness.

CONTACT & SOCIALS

Instagram & X: @Johnwisdm @phlox_mgmt

TikTok: @unclewisdom7

Email: phloxentertainment@gmail.com

Phone: 08038448478 | 09015668027

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