Entertainment Gists
FIFA World Cup 2018 is Set To Begin in Russia; Everything You Need To Know

The 2018 Fifa World Cup gets under way on Thursday, when hosts Russia face Saudi Arabia following an opening ceremony at Moscow’s Luzhniki Stadium.
Football’s showpiece event features 32 teams, including holders Germany, competing in 64 games over 32 days.
The 21st edition will be played in 12 stadiums, across 11 cities, spread over 1,800 miles.
England, winners in 1966, are the only team from the home nations to qualify and start against Tunisia on 18 June.
Germany, who beat Argentina in the 2014 final, are looking to become the first team to win back-to-back World Cups since 1962, while Brazil seek a record-extending sixth world title.
The month-long tournament is expected to attract one and a half million fans to Russia and an estimated global television audience of over three billion viewers.
There are eight groups, each containing four teams, with the top two advancing to the last 16. The final takes place at the 81,000-capacity Luzhniki Stadium on Sunday, 15 July (16:00 BST).
Who will win the World Cup?
Germany, Brazil, Euro 2016 winners Portugal, 2014 runners-up Argentina, Belgium, Poland and 1998 winners France are among the eight seeded teams.
Hosts Russia are also seeded, though they are the tournament’s lowest-placed team – 70th – in Fifa’s world rankings.
England, who have won only one of their past eight World Cup matches, are unseeded, as are 2010 champions Spain.
Germany have reached at least the semi-finals in each of the past four editions of the competition and, as the only team to progress through European qualifying with a 100% record, are expected to be in the shake-up again. They are in Group F with Mexico, Sweden and South Korea.
“Germany will be hunted like never before,” said head coach Joachim Low. “Only us, as world champions, have anything to lose.”
Brazil are the only nation to have appeared at every single World Cup, but they have not won the tournament since 2002, and not since 1958 in Europe.
Yet the Brazilians will fancy their chances, particularly as Neymar, who cost a world record £200m when he moved from Barcelona to Paris St-Germain in August 2017, has returned after a broken foot.
Spain feature several Champions League winners from Real Madrid in their squad as they look to recapture the magic that saw them crowned world champions eight years ago and European champions in 2008 and 2012.
Meanwhile, Cristiano Ronaldo will be hoping for a first World Cup winners’ medal after helping Portugal win Euro 2016, while Lionel Messi is hoping to win a first major trophy with Argentina.
France boast a young, exciting squad which includes 19-year-old forward Kylian Mbappe as well as a number of familiar Premier League names including Tottenham goalkeeper Hugo Lloris, Manchester United midfielder Paul Pogba and Chelsea forward Olivier Giroud.
How are England expected to perform?
The closest England have come to repeating their feat of 1966 is a semi-final appearance at Italia ’90.
With an average age of 26 years and 18 days, the Three Lions have the third-youngest squad in Russia.
Only three of Gareth Southgate’s 23 players are aged 30 or over – defenders Gary Cahill and Ashley Young, both 32, and 31-year-old forward Jamie Vardy. Defender Trent Alexander-Arnold is the youngest at 19.
Cahill, Jordan Henderson, Raheem Sterling, Danny Welbeck and Phil Jones are the only survivors from the squad that finished bottom of their group at the 2014 World Cup under Roy Hodgson.
After their opening game in Volgograd (19:00 BST), England face World Cup debutants Panama in Nizhny Novgorod on 24 June (13:00 BST) before rounding off their Group G campaign in Kaliningrad against Belgium four days later (19:00 BST).
While England qualified comfortably for Russia – and enjoyed friendly victories over Nigeria and Costa Rica in recent weeks – former Three Lions captain Alan Shearer does not believe they will win the tournament.
Current skipper Harry Kane is more upbeat.
“It’s impossible not to dream about lifting the World Cup. I believe we can win it – anyone can,” said the Tottenham forward.
Who are the new boys?
Panama and Iceland will be competing at their first World Cup, which is held every four years.
With a population of approximately 335,000, Iceland are the smallest nation ever to qualify.
They will hope to repeat their exploits of two years ago, when they lit up Euro 2016 by reaching the quarter-finals in their first appearance at a major tournament, humiliating England en route.
Iceland’s first game in Russia is against Argentina on 16 June.
A national holiday was declared in Panama after they qualified for the World Cup for the first time.
The Central American country, 55th in Fifa’s world rankings, boast an experienced coach in Hernan Dario Gomez, who was in charge of his native Colombia at the 1998 World Cup and Ecuador at the 2002 edition.
There are several teams back on the world stage after lengthy absences.
Peru return to the finals for the first time since 1982, while north African nations Egypt and Morocco are back for the first time in 28 and 20 years respectively.
However, there are some notable absentees.
Four-time winners Italy, South American champions Chile and their African counterparts Cameroon all failed to qualify.
The Netherlands, runners-up in 2010, also missed out while the United States are absent for the first time since 1986.
Referees to get VAR help
Video assistant referees (VAR) will be making their debut at the World Cup.
The technology will be used to help officials avoid making potentially match-deciding mistakes when it comes to important issues such as awarding goals, penalties or red cards.
VAR has been trialled in some domestic English cup games this season, and has been used in Germany and Italy.
“We wanted to give the referees tools so they can make better decisions, and in the World Cup some very important decisions are made,” said Fifa president Gianni Infantino.
“It’s not possible that in 2018 everyone in their living room knows a few seconds after the play whether a referee has made a mistake and the referee doesn’t.”
VAR was first used at the Club World Cup in December 2016, and trialled in the 2017 Confederations Cup.
Fan safety and security
Russia is hoping to put on a tournament to remember after beating England – as well as joint bids by Spain and Portugal, and the Netherlands and Belgium – to stage the tournament for the first time.
While about 10,000 England fans are expected to travel to Russia, a number are likely to stay away because of political tensions between the two countries and safety issues.
There were violent clashes when Russian fans charged England supporters in the stadium when the two countries played each other in Marseille at Euro 2016. Trouble was also reported in the city’s streets between England, Russia and France fans.
“One thing supporters need to do when they go is be a good guest, behave themselves,” said Mark Roberts, Britain’s lead officer for football policing.
Deputy Chief Constable Roberts warned acts of disorder will carry “severe” sentences in Russia although Alexei Smertin, the anti-discrimination chief of Russia 2018, played down concerns and said the atmosphere around World Cup venues will be friendly.
“It definitely won’t be stressful and we let everyone feel comfortable and safe in our country,” said the former Chelsea midfielder, capped 55 times by Russia.
Entertainment Gists
RUAN-Badkid.96: The Unfiltered Voice Recommitting African Sound to Truth

RUAN-Badkid.96 is a Nigerian recording artist whose music refuses to live inside a single genre. Blending Afrobeat, Afrofusion, trap, hip-hop, melodic rap, R&B, and global influences, he creates records that move effortlessly between raw street energy, soulful storytelling, and infectious melodies. Whether delivering hard-hitting bars, emotional love songs, or rhythm-driven African records, his sound is defined by authenticity rather than limitation.
Inspired by both African culture and international music, RUAN-Badkid.96 embraces the confidence and ambition of global hip-hop while staying deeply connected to his roots. His lyrics explore love, heartbreak, betrayal, friendship, social injustice, hope, and the everyday realities of life. He doesn’t create music to follow trends, he creates music to reflect truth, emotion, and human experience.
Behind his fearless image is an artist who believes in kindness, equality, justice, and genuine human connection. His appearance may be intimidating, but his message is rooted in compassion and authenticity. Every record carries a piece of his journey, proving that strength and vulnerability can exist in the same voice.
For RUAN-Badkid.96, music is more than entertainment, it’s a language, a testimony, and a lifelong mission to connect with people through honesty, versatility, and unforgettable sound.
Entertainment Gists
Meet the Man Who Turned Hype Into a Science: Emmy Blaq, Nigeria’s G.O.A.T. of Hype
If you have ever been at a Nigerian event and found yourself on your feet before the main act even stepped on stage, there is a good chance a hype man was responsible. But not just any hype man. Emmy Blaq, born Ikechukwu Emmanuel Chima and raised in Auchi, Edo State, has spent the last few years quietly becoming the most talked-about name in that profession, and the Nigerian press has taken notice. Punch, Vanguard, The Guardian Nigeria, The Nation, and Independent Newspaper have all sat down with him, and every conversation leads back to the same thing: this man does not just make noise; he makes moments.
What makes Emmy Blaq different is the journey behind the energy. Before the stages, the collaborations with Waje on her “Waje 2.0” album, DJ Consequence, and DJ Kaywise on the massively streamed “Joor Party Mix” series, he was repairing generators, cutting hair, and sewing clothes in Auchi. His first professional hype gig happened at a local fast food spot called Valchi, and the crowd response that night changed everything. He told The Nation directly: “My passion for entertainment and desire to make people happy led me into the craft.” Punch also captured his bigger mission when he said that hype men deserve more than what they currently earn, a statement that sparked a real conversation across Nigerian entertainment circles.
With over 1.7 million TikTok followers, 23.6 million TikTok likes, a viral “Wife Material” challenge that landed on Pulse Nigeria’s top ten social media moments of 2021, and an international performance at the Cameroon International Music Festival that Cameroonian media described as electrifying, Emmy Blaq is not building toward something. He is already there. The G.O.A.T. of Hype is not a title he gave himself and hoped would stick. It is one the rooms keep confirming every single time he grabs the mic.
Entertainment Gists
Uncle Wisdom The Mind Behind The Motion – Talent Manager/A&R
MANAGER PROFILE
Uncle Wisdom is a Lagos-based music executive and visionary leader known for blending structure, strategy, and creativity in artist management. With a background in Mathematics and Statistics from UNICROSS formerly, Cross River University Of Technology. He brings analytical precision into talent development, positioning artists for both creative excellence and commercial success.
CAREER JOURNEY
Began his career in 2017 as an event coordinator for Eksu Olofofo, where he gained foundational experience in live events and audience engagement. By 2018, he transitioned into full-time artist management, driven by a clear goal to build a more structured and results-oriented system within the music industry.
In 2019, Started working as a road manager for Barry Jhay, gaining hands-on experience in touring, logistics, and artist operations, a refined career and mental awareness coach . He was also instrumental behind Barry Jhay’s 2025 sold-out homecoming concert, a key moment that fueled momentum for a successful UK tour, including sold-out shows in London and Birmingham.
PHLOX MGMT
Founded from the ground up, Phlox Mgmt is a forward-thinking management company focused on Career coaching, A&R, artist development, and strategic positioning. The company is built on a clear philosophy:
Develop the sound. Define the brand. Position the artist to win.
Phlox Mgmt has connections with @Roadgod_of Roadgod Agency and connects artists with top-tier producers, engineers, and creatives, ensuring a refined sound and strong market presence. The company continues to grow as a trusted platform for emerging and established talent.
INDUSTRY NETWORK & COLLABORATIONS
Uncle Wisdom has built valuable relationships across the industry, working with and alongside talents such as:
Barry Jhay • Asake • Ceeza Milli • Berri Tiga • Laime • Spellz • and many others
LEADERSHIP APPROACH
John Wisdom operates with a long-term vision, focusing on structure, consistency, and execution. His approach goes beyond traditional management he builds systems around artists that support sustainable growth, strong branding, and global competitiveness.
CONTACT & SOCIALS
Instagram & X: @Johnwisdm @phlox_mgmt
TikTok: @unclewisdom7
Email: phloxentertainment@gmail.com
Phone: 08038448478 | 09015668027
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