How Olaotan Richard CEO Of Aims Digital Network Create Effective Digital Marketing Services
Without doubt, to remain relevant and have a competitive advantage in the digital space, today, you need to learn the effective way to drive your digital marketing. “Sadly, I didn’t know this early while starting out to provide petty digital services. However, with time, I began to notice certain trends in the top marketing services I see around me, although there weren’t many digital marketing agencies as at then. I began to learn how things work, and over the years, I gathered enough intelligence on creating effective digital marketing services. That was why we began Aims Digital Network to save people the headache of digital marketing, while we provide them with our discovered solutions, even as we keep evolving with daily advancements in digital marketing trends.” These were the words of Olaotan Richard, who shared the following tips on how he creates effective digital marketing services.
- We understand buyers’ persona. “I don’t believe in ‘my product is for everyone’ when it comes to marketing,” says the CEO of Aims Digital Network. Every product and service is more suitable for some people than others. We try to understand those who need those business solutions more as the ideal customer. We develop demographics for them as regard age, gender, class, income range, sociocultural background, and so on. That is the key to delivering on-target media marketing.
- Work with clear goals: Different businesses have their goals and visions. Everything thing they do, either online or offline, should work towards the goal. Hence, we are particular that the services we want to render are to meet certain criteria according to the need of our clients. Either managing an ad or generating an SEO content, we do so with a clear purpose in mind. It is why we are different from freelancers and one-time contractors.
- We invest so much in the right tools: Although a good team of staff is an amazing resource not to deemphasize, we still put much effort into getting them the right media and digital tools that would make their jobs easier and smarter. A comfortable staff is a comfortable brand, which fosters impressive service deliveries. Investing in digital tools should not be taken likely.
- Evaluate existing strategies: “In the current digital technology age, evolution is the father of relevance,” according to Richard, “we didn’t become the best SEO company in New York because we have been consistent in what we do. We took the lead role because we constantly evaluate our services to evolve with the new trends in digital marketing.” To effectively render digital marketing services, it is vital to evaluate existing digital assets periodically. We do this for content optimization in quality and SEO metrics, and also in our ads strategies and campaigns.
Ultimately, by seeing and integrating and digital marketing strategies as one campaign, digital marketing becomes seamless processes driving into one end. “Although we offer one-time projects to our clients, the ones with the most proven ROI are the ones where we took charge of the entire marketing process,” Richard says on a concluding note.