Clarks shoe launches its first official store at Ikeja City Mall Alausa, Lagos
Satisfying the yearning of Nigerians who are stylish and fashionable, Clarks shoe launches its first official store on Friday (29th January, 2021) at Ikeja City Mall Alausa, Lagos. The Conference News reports the brand legacy’s first store in West-Africa.
Clarks in conjunction with Smartmark Ltd, introduces the brand latest AW20 campaign “THEN. NOW. ALWAYS” which purpose is “To define comfort in movement through innovation”
Explaining the classic style of the brand, Director of Smartmark, John Onyeoguzoro said at the press conference that the design is made up of past and present with a cast of maverick creative brand’s rich history, which is the enduring and cross-generational appeal to all lovers of fashion, also to create an instant classic design for the region.
Reaching the Africa market, Onyeoguzoro said the plan is to open 70 stores, which will be located in major malls and on the high streets in Nigeria and Ghana to enable Clark’s loyal customers to access the brand.
“The brand, which is founded in 1825 for over 190 years of knowledge and expertise, has established more than 750 stores worldwide,” he stated.
Smartmark limited is a local franchise of international brands as the biggest fashion retailer in Africa with Nigeria and Ghana as flagship territories.
The company boasts of offering Clarks originality to Nigeria and Ghana includes Nike, Adidas, Fastforward, Levi’s, TMewin, Charles Tyrwhitt, Tommy Hilfiger, Swatch, Converse, ffstores.com & the Clarks.